This 2-day conference aims to equip participants with actionable strategies to effectively formulate, implement and evaluate their community engagement plans in line with their business goals and core attributes. Discover how you can tailor and execute programmes of interest to your specific target audience and build brand visibility. Through best practices and in-depth case studies from Microsoft, Diageo, Aviva, Fuji Xerox, Cargill, Shangri La, Hongkong and Shanghai Hotels, Limited, PricewaterhouseCoopers, Hong Kong Broadband Network, MTR Corporation, National Volunteer & Philanthropy Center and more, master the technique of maintaining good relationships that would enable communities, companies and industries to thrive.

This exciting 2-day conference is power-packed with fresh insights to help you win approval from Millennials aged 18 - 35. Leading DigiGen experts from Samsung, Microsoft, Singapore Grand Prix (F1), Unilever & Lenovo will share how they create deeper connection with “digital natives” through social influencers, cause engagement & content strategy. Stay in the forefront with cutting-edge strategies from Nike, Intel, Dell, Hewlett Packard & F J Benjamin in advanced personalisation, brand rejuvenation & mobile engagement. Bring your organisation one step closer to your next-gen audience & earn their lifetime loyalty.

Join us at this 2-day conference to equip yourself with practical strategies to build an effective content strategy in today’s fast-paced communications landscape, with emphasis on the creation of innovative & compelling content for higher engagement and discovering how sophisticated monitoring & measuring tools can track and refine overall content effectiveness for better ROI. Find out how GE, Red Bull, Procter & Gamble, Philips, Unilever, PayPal, Intel, Samsung, KPMG, Dell, Estee Lauder, Aon Hewitt, Mattel, The Economist Group, Aspire Lifestyles, CSL Limited and Luxola sustain content to further add value to their customers and make a difference in their brand journey. Pick up tips on how to schedule and curate content for integration across various platforms.

Join us at this 2-day event to equip yourself with actionable insights to strategise for high return event and sponsorship activities. Hear how Unilever, BNY Mellon, Towers Watson, Rolls-Royce Motor Cars, BASF & more grounded their events and sponsorships with clear objectives to deliver truly relevant brand experiences. Gain practical know-how to market event and sponsorship initiatives according to specific industry needs. Walk away with newfound confidence in measuring event and sponsorship effectiveness with reliable and reflective metrics to improve on future efforts for long-term consumer engagement.

This 2-day practical workshop will equip you with critical skills and implementable strategies to manage social media risk and safeguard your online corporate reputation. Through case studies and practical hands-on exercises, master how to assess and prioritise external and internal social media vulnerabilities for your company. Acquire advanced tools and techniques to mitigate strategic, operational and behavioural reputation risks. Gain insightful knowledge on how to plan, respond and recover from crises using social media.

This 1-day workshop will provide a comprehensive understanding of the Singapore Personal Data Protection Act 2012 and its implications on business processes. Examine the types of data and organisations that the Act applies to. Analyse the data protection obligations under the Act. Learn how to conduct a data protection compliance audit and develop policies for compliance.

This 2-day practical workshop will equip you with critical skills and implementable strategies to generate sales leads using social networks. Through case studies and hands-on exercises, learn how to develop LinkedIn profiles that build brand awareness and maximise lead generation. Discover how to identify exact target prospects on LinkedIn and share content at the right time to grow demand for your products and services. Pick up tips on how to request a meeting with prospects online and determine the ROI of social selling.