This 2-day event aims to help you shape positive brand perception and build a network of trusty social influencers to extend share of mind and achieve higher brand preference. Power-packed with insights and case studies from Unilever, NIKE, Sony, Electrolux, Lenovo, Towers Watson, Domino’s Pizza, Marina Bay Sands, Scoot, BreadTalk, StarHub, Hong Kong Broadband Network, SPH Magazines, TANGS, Virgin Active Singapore and more, discover how to formulate an integrated social media brand strategy to adapt brand identity and experience in today’s digital landscape. Gain insights on how you can leverage on data analytics to refine digital communications, and assess and overcome potential social risks.

This 2-day practical workshop will equip you with critical skills to develop a holistic crisis management strategy that leverages on traditional and social media best practices. Acquire social media monitoring techniques to anticipate potential crises. Learn how to create stratified action plans that guide your decision making under fire. Pick up crisis communication and messaging strategies to promptly shoot down inaccurate and damaging information. Discover how to rebuild trust and improve your process post-crisis.

This 2-day practical workshop will provide strategies to improve your institution’s global brand and achieve recruitment success in domestic and international markets. Learn how to identify key audiences and create high level personas for your institution. Acquire strategies to map the prospective student journey and prioritise communications opportunities. Pick up techniques for the tactical development of your recruitment marketing strategy.

This 2-day interactive workshop aims to equip your EA/PA with critical skills and insightful knowledge to support you in meeting your business goals. It will provide the latest tools, advanced techniques and best practices for enhancing the skills of your EA/PA in time and workload management, communication, conflict management, team leadership, assertiveness, self-management, presentations and public speaking, goal setting, developing influence and credibility, as well as dealing with confidential matters.

This 1-day practical workshop will equip you with skills to engage digitally savvy consumers in Asia across all touch points in the customer journey. Learn how to develop an omni-channel strategy to create a seamless online and offline experience for the affluent shopper. Pick up strategies for social, mobile and e-Commerce innovation. Acquire techniques for digital CRM and to build brand advocacy in this new era of marketing.

This 2-day practical workshop will provide the skills to analyse social media data for actionable brand strategies and decision-making. Acquire techniques to mine customer sentiment and perform sentiment analysis from unstructured social data. Learn how to analyse social data based on context, content, source and time. Examine how to integrate social datasets with search, finance and other data for valuable insights.