This interactive 2-day conference aims to equip you with skills to leverage on social media to drive and sustain deeper stakeholder engagement for practical results in line with your business goals. Hear best practices from Microsoft, Unilever, HTC, BASF and more on how to seamlessly integrate social media into the media mix for maximum effectiveness. Learn how to be timely and authentic online during crises to mitigate the impact and protect your corporate brand. Acquire proven techniques to assess the efficacy of your social media tactics and decode them into useful ROIs.

This 2-day practical workshop will equip you with strategies to build an optimal channel mix for a comprehensive communications plan. Acquire techniques to develop an integrated brand media strategy and set KPIs for measuring success. Learn how to map consumer journeys and identify critical touch points. Pick up skills in brainstorming big brand ideas, determining the key message for your campaign and effective budget planning.

This 2-day practical workshop aims to equip you with critical skills and best practices to support your boss in meeting his/her business goals. Led by Rhonda Scharf, a Certified Speaking Professional (CSP) from Canada, learning will be fun, interactive and highly engaging. Through the sharing of real-life examples and hands-on exercises, you will acquire advanced techniques in time and workload management, communication, conflict management, team leadership, assertiveness, self-management, presentations and public speaking, goal setting, developing influence and credibility, as well as dealing with confidential matters.

This 2-day practical workshop will provide skills to evaluate the effectiveness of your social media marketing for optimisation and greater returns. Through case studies and hands-on exercises, learn how to align social media KPIs to business objectives, define soft metrics and hard financials, and set comparative benchmarks. Acquire methods in qualitative and quantitative ROI calculations and reporting techniques for different stakeholders. Pick up skills in integrated measurement to determine the cross-channel performance of your paid, owned and earned media.

This 2-day practical workshop aims to equip you with critical skills and best practices to support your boss in meeting his/her business goals. Led by Rhonda Scharf, a Certified Speaking Professional (CSP) from Canada, learning will be fun, interactive and highly engaging. Through the sharing of real-life examples and hands-on exercises, you will acquire advanced techniques in time and workload management, communication, conflict management, team leadership, assertiveness, self-management, presentations and public speaking, goal setting, developing influence and credibility, as well as dealing with confidential matters.

This 2-day conference aims to equip participants with actionable strategies to effectively formulate, implement and evaluate their community engagement plans to achieve win-win outcomes. Through in-depth case studies from a cross-section of industries spanning local and international, public and private, learn how to develop creative engagement strategies while balancing diverse interests. Pick up innovative ideas, best strategies and pitfalls to avoid in getting employee’s involvement, forging effective partnerships as well as avoiding engagement fatigue. Identify the potential risks and issues that can affect your engagement initiatives.

This 2-day practical workshop will provide conflict coaching techniques to strengthen your own conflict competence and assist your team to effectively manage their own conflicts. Through case studies and role play exercises, learn how to apply the REAL Conflict Coaching™ process to your workplace. Acquire skills and strategies to gain clarity about the conflict situation, comprehend individual needs and goals, evaluate choices for moving forward, and develop confidence in managing conflicts. Participants will engage in practice sessions and receive expert feedback to improve their skills at every stage of the conflict coaching process.

Join us at this 1-day practical workshop to hear best practices from Burberry, Louis Vuitton, Chanel, Bvlgari, Banyan Tree, Barneys New York, Harrods, Neiman Marcus, Kate Spade, Net-A-Porter, Myer, Galeries Lafayette, Saks Fifth Avenue and many more on achieving digital success and lessons learnt. Discover how to map customer journeys for in-depth analysis of affluent consumers and build brand loyalty through social CRM best practices. Learn how to create an omni-channel strategy for a seamless brand experience across social media, mobile and e-Commerce. Be equipped with strategies to integrate digital into your luxury marketing strategy to engage digitally-savvy consumers in Asia.

This 2-day conference aims to equip you with strategies to leverage on the interactive nature of social media to drive overall brand excellence. Hear best practices from Sony, Visa, Standard Chartered Bank, AXA Asia, Scoot, Zurich, SAP, Maxim's Group and more on how to ensure seamless and consistent brand experience across different platforms. Acquire techniques on how to conduct brand content curation to strengthen personalised brand engagement, establish protocol to safeguard online brand reputation, and engage in effective social listening to measure brand strategies.

This 2-day workshop will equip you with practical techniques to successfully pitch stories across traditional and social media channels. Examine the insights behind some great campaigns from Levi’s, Puma, Volkswagen, etc. and discover how they transform these insights into compelling creative narratives. Acquire strategies to translate a narrative into different content formats including Twitter, Weibo, LinkedIn, corporate blogs, videos, etc. Analyse the transmedia strategy of Google, Starbucks, Apple, Samsung, and also pick up skills in storytelling for employee engagement and effective content measurement.

Join us at this 2-day practical workshop to acquire modern business writing skills to communicate clearly, simply and efficiently. Led by Ralph Brown, a business writing expert and accredited Certified Speaking Professional (CSP) trainer from New Zealand, pick up techniques in simple, informal, direct, active, personal, and persuasive writing. Learn how to write from your audience’s perspective, organise complex ideas quickly, and edit your writing quickly. Also takeaway personal feedback on your writing from a business writing expert.