This 2-day practical workshop will equip you with critical skills to effectively manage social media risks and crises to protect your corporate reputation. Through case studies and hands-on exercises, learn how to assess and prioritise external and internal social media vulnerabilities for your brand. Gain insights on how to tackle online reputation threats including negative comments, backfiring campaigns and rogue employees. Acquire strategies to plan, respond and recover from crises using social media.

This 2-day practical workshop will equip you with skills to design and deliver influential presentations that maximise your business impact. Led by Paddy Spruce, an accredited Certified Speaking Professional (CSP) from Australia, discover the 7 steps to speaking success and acquire 4 effective delivery styles. Learn how to create compelling content tailored to your audience and pick up improvisation techniques to recover from slip-ups. You will get the opportunity to practise a presentation and receive personal feedback from the workshop leader.

This interactive 2-day conference aims to equip you with skills to leverage on social media to drive and sustain deeper stakeholder engagement for practical results in line with your business goals. Hear best practices from Microsoft, Unilever, eBay, HTC, BASF, Huawei and more on how to seamlessly integrate social media into the media mix for maximum effectiveness. Learn how to be timely and authentic online during crises to mitigate the impact and protect your corporate brand. Acquire proven techniques to assess the efficacy of your social media tactics and decode them into useful ROIs.

This 2-day practical workshop will equip you with strategies to build an optimal channel mix for a comprehensive communications plan. Acquire techniques to develop an integrated brand media strategy and set KPIs for measuring success. Learn how to map consumer journeys and identify critical touch points. Pick up skills in brainstorming big brand ideas, determining the key message for your campaign and effective budget planning.

This 2-day practical workshop aims to equip you with critical skills and best practices to support your boss in meeting his/her business goals. Led by Rhonda Scharf, a Certified Speaking Professional (CSP) from Canada, learning will be fun, interactive and highly engaging. Through the sharing of real-life examples and hands-on exercises, you will acquire advanced techniques in time and workload management, communication, conflict management, team leadership, assertiveness, self-management, presentations and public speaking, goal setting, developing influence and credibility, as well as dealing with confidential matters.

This 2-day practical workshop will provide skills to evaluate the effectiveness of your social media marketing for optimisation and greater returns. Through case studies and hands-on exercises, learn how to align social media KPIs to business objectives, define soft metrics and hard financials, and set comparative benchmarks. Acquire methods in qualitative and quantitative ROI calculations and reporting techniques for different stakeholders. Pick up skills in integrated measurement to determine the cross-channel performance of your paid, owned and earned media.

This 2-day practical workshop aims to equip you with critical skills and best practices to support your boss in meeting his/her business goals. Led by Rhonda Scharf, a Certified Speaking Professional (CSP) from Canada, learning will be fun, interactive and highly engaging. Through the sharing of real-life examples and hands-on exercises, you will acquire advanced techniques in time and workload management, communication, conflict management, team leadership, assertiveness, self-management, presentations and public speaking, goal setting, developing influence and credibility, as well as dealing with confidential matters.

This 2-day workshop will equip you with practical techniques to successfully pitch stories across traditional and social media channels. Examine the insights behind some great campaigns from Levi’s, Puma, Volkswagen, etc. and discover how they transform these insights into compelling creative narratives. Acquire strategies to translate a narrative into different content formats including Twitter, Weibo, LinkedIn, corporate blogs, videos, etc. Analyse the transmedia strategy of Google, Starbucks, Apple, Samsung, and also pick up skills in storytelling for employee engagement and effective content measurement.