Join us at this 2-day workshop to gain practical tools and tactics to revitalise your social media strategy and align it with the latest landscape. Apply the technicalities of social platforms to steer content and learn how to shift from traditional to social CRM to strengthen customer relations. Pick up skills in social selling to generate leads and reap tangible returns on investments. Identify clear KPIs and translate data into insights for effective measurement and reporting.

Join us at this 2-day workshop to develop a holistic overall content strategy and acquire practical techniques to create written, visual and video content to maximise social media engagement. Discover how to transform brand ideas into compelling digital stories on Facebook, Twitter, Instagram, blogs etc. Master skills in imaging, storyboarding, video scripting and production to engage visually. Acquire best practices and tips in storytelling, content planning, scheduling, distribution and measurement to produce continuous, refreshing content that will not only connect with your audience but also stay true to your brand.

Join us at this 1-day practical workshop to acquire the latest strategies to effectively leverage on influencers and advocates to increase brand awareness and engagement. Discover how to identify the right influencers that align with your brand objectives and tap on influencers to communicate authentically to your audience. Learn how to mobilise your brand advocates on social media and sustain your brand advocacy programmes. Pick up tools and techniques to measure the ROI of your influencer and advocacy campaigns.

Join us at this 2-day practical workshop to acquire modern business writing skills to communicate clearly, directly and concisely. Pick up techniques on shortening complex sentences and learn how to structure content in a logical manner. Be equipped with skills to write tactfully without offending, using the right tone to influence and persuade your readers. Improve your accuracy with editing and proofreading guidelines. Put these skills to practice through an individual writing task and receive expert critique on areas for improvement.

Join this 2-day workshop to learn the latest cyber threats and how to proactively prevent, detect and respond to emerging cyber risks. Led by the National Lead of Cyber, Privacy and Resilience of Deloitte New Zealand, examine actual cases of ransomware, targeted attacks and key threats from cloud, big data, IoT, AI and more. Gain insights on how to apply a practical cyber risk management framework with a step-by-step approach to become “Secure, Vigilant and Resilient©”. Practise wargaming and simulation scenarios to gain the required mind set, skillset and toolset in managing cyber risks.

Join us at this exciting 2-day workshop to hear the latest developments in Chinese outbound travel and acquire digital strategies and tactics to attract Chinese tourists. From Baidu, Weibo, to Ctrip, Dianping, deep dive into the Chinese traveller consumer journey across traditional sources and digital media. High Net Worth vs. Middle Class vs. Millennials vs. Grey Class— break misconceptions and gain an in-depth understanding of the travel habits of your target audience. Acquire digital strategies in Weibo, WeChat, mobile, e-commerce, online travel agencies (OTAs), free and independent travel (FIT) apps, and discover how to leverage on key opinion leaders (KOLs) and user-generated (UGC) content to successfully engage digitally-savvy Chinese travellers.

This highly interactive 2-day workshop will equip your EA/PA with practical communications and management skills to support you in accomplishing business goals. Led by an experienced international trainer and former successful EA to a CEO and Chairman, your EA/PA will learn how to adapt to your communication style and ask the right questions to clarify doubts. He/She will discover how to communicate confidently and influence people of all levels and nationalities. Your EA/PA will take away strategies to craft persuasive emails, resolve conflicts and successfully manage teams to achieve deadlines and outcomes.

Join us at this dynamic 1-day hybrid event to gain fresh insights from leading brands and experts on how to effectively manage social media risks and respond to a social media crisis. Get the inside scoop of how Nestle and Marina Bay Sands identify potential reputation threats on social media and take action to contain online incidents. Discover how SMRT overcame its blind spots in responding to crises using traditional and social media. Don’t miss the chance to get into the real-life action in a crisis simulation exercise and respond to different phases of a social media crisis.

Join us at this insightful 1-day event to learn best practices from leading brands on winning strategies to recruit the best fit and creative tactics to build a win-win relationship with millennial employees. What is their definition of work-life balance? Are they motivated by feedback or will they be beaten by critique? Learn the dos and don’ts of communicating with millennials, and how to engage on social media. Debunk the millennial ‘job-hopper’ stereotype through practical strategies to motivate, develop and groom them.

Join this 1.5-day workshop to acquire practical techniques to implement an effective legal compliance system to combat fraud and corruption in your organisation. Examine key success factors and pitfalls to avoid in handling and investigating internal fraud and misconduct by complying with legal requirements of employment, evidence, personal data, cyber, and securities and futures laws of Singapore and Hong Kong. Gain best practices in advising, coordinating and investigating compliance issues in cost-effective fraud programmes, proactive internal prevention controls, internal investigations, incident response strategy, effective litigation strategy and post incident corrective management.

Join this 2-day practical workshop to acquire strategies in enforcing a sound AML programme, policies and procedures to comply with the latest regulations. Discover the blind spots in your existing AML compliance programme by examining best practices in key international AML efforts and common loopholes in transaction surveillance, gate-keeping activities and AML risk assessments. Analyse the key procedures, pitfalls to avoid and red flags to look out for in the latest guidelines on carrying out risk-based CDDs, lodging suspicious transaction reports and trade-based finance and corresponding banking requirements.

Join this 2-day practical workshop to acquire the latest techniques in fraud investigation, detection and prevention. Discover lessons learnt and pitfalls to avoid by examining real-life cases on procurement fraud, corruption, cybercrime, digital data leaks, fraudulent disbursements, collusion, fabrication of documents and more. Pick up best practices in handling allegations and evidence, analytics and eDiscovery tools, investigative interviews, implementing bribery and corruption controls, and managing investigations and remediation.

Join us at this 2-day interactive workshop to acquire innovative strategies, tools and tactics to engage teens and resolve youth social problems. Get into the minds of youths to understand what causes problematic attitudes and how to influence behavioural change. Cut through the noise at relevant touchpoints and life events with content messages that speak to young people. Build an authentic, participatory social media community to support youths at risk and empower them to collaborate on overcoming issues including addiction, crime, suicide.

Join this 2-day workshop to acquire skills in ethical hacking, penetration testing and application security to secure your IT systems against cyber threats and vulnerabilities. Led by a cyber security practising consultant from Israel, formerly from the Israel Defense Forces, experience how to defend against cyber attacks including Man in the Middle, DDoS, cryptography attacks and more. Learn how to test the strength and vulnerabilities of your organisation’s network with a focus on APTs, IoT, zero-day vulnerabilities and more. Practise how to launch SQL injections, NMAP attacks, Trojan Malwares and cross-site scripting (XSS) to gain an in-depth understanding of how attacks work to enhance your cyber defence. 

Join us at this 2-day interactive workshop to acquire fresh ideas to embrace an ageing population and create an elderly-friendly community. Discover the critical milestones of later life and how organisations can support active ageing. Be up to date with resources available to empower stakeholders to build a supportive network. Does conventional engagement still work or must you jump on digital? Create messages that work across traditional and digital platforms. Pick up best practices from international frameworks and successful programmes to apply to your local context.

Join us at this 2-day workshop to acquire practical strategies to proactively secure your payment systems. Examine how payment security threats are evolving and how to come up with new countermeasures for new attacks. Learn the key vulnerabilities of payment systems to cyber attacks, fraud, money laundering and terrorist financing, how to assess these risks, and how to overcome security gaps. Gain an in-depth understanding on built-in security features of plastic payment cards, mobile devices and web pages, and how to develop your security toolkit with ID verification, passwords, PINs, biometrics, tokenisation, encryption and behavioural data analytics.

Join us at this exciting 2-day practical workshop to acquire the latest strategies in enhancing your customer brand experience across social media, mobile and digital. Deep dive into your users’ needs, motivations and behaviours by identifying your user personas and contextualising your customer experience journey. Discover how to reinvent your content production process by implementing “digital thinking” from the start. Uncover the secrets on how to turn a creative insight into an actionable idea to create a digital experience playbook for your brand.

Join us at this 1-day workshop to gain insights into China’s unique social media landscape and acquire practical strategies to successfully create a social presence and seize the opportunities abound in the Chinese market. Led by Pete Lin, 19 years digital marketing expert from We Are Social China, learn to develop a comprehensive strategy and effectively leverage on the functionalities of top and emerging Chinese social platforms including WeChat, Weibo, Meipai, Nice, Youku and more to maximise brand engagement. Pick up techniques in content planning, content distribution, influencer marketing and more to achieve measurable value for your social media efforts in China.