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WORKSHOP OVERVIEW

 

Are you Leveraging on China's Online Shopping Craze?

Racking in $14 billion sales in 24 hours,*
China’s ‘Singles Day’ smashes Black Friday as the world’s largest online shopping spree.
With 5000 international brands driving 33% sales,*
Alibaba’s “11.11 Global Shopping Festival” is an opportunity foreign businesses cannot miss.

Do you understand the behaviour of Chinese online shoppers?
Can you leverage on China’s eCommerce marketplaces like Tmall, JD.com and more?
Are you aware of cross-border commerce regulations and tax considerations?

China’s Online Spending to Blast Past US$900 billion*
Can you Crack Chinese's Booming eCommerce?

Join us at this 2-day workshop to gain insights into China’s complex eCommerce landscape and acquire practical strategies to sell online to Chinese consumers effectively. Examine Chinese online shopping behaviours and learn to leverage on virtual marketplaces such as Tmall, Taobao, JD.com, Yihaodian and XiaoHongShu. Master how to select the right technology and implement China-centric payment methods like Alipay, WeChat Pay, UnionPay etc. for your brand eCommerce site. Discover cross-border selling regulations, custom and tax considerations, and weigh the available options that foreign businesses can adopt. Pick up tips to utilise customer data and integrate different sales channels into a seamless online-to-offline (O2O) experience to optimise eCommerce effectiveness.

Unique Features

  • Led by a 20 years eCommerce expert, with 10 years of experience in the China market

  • End-to-end eCommerce strategy: Planning, operations, marketing, measurement

  • In-depth analysis of case studies from retail, FMCG, luxury industries

Programme Highlights

Latest China eCommerce Landscape

Trends, ecosystem, consumer behaviours

Tmall, Taobao, JD.com & more

Setting up flagship stores at online marketplaces

Implementing “Brand.com”

Selecting & integrating technologies & payment methods

Cross-Border Commerce

Globalisation of Tmall Global & Cainiao Logistics

Online-to-Offline (O2O) Commerce

Click & Reserve, Click & Collect, Endless Aisle & more

Omni-Channel Marketing

Customer journey-based marketing automation

Measuring Effectiveness

KPIs: acquisition rate, conversion rate, retention rate & more

Developing an eCommerce Strategy

Considerations behind channel selection & logistics fulfilment

Workshop Leader

 

CLEARgo is a brand commerce agency that offers clients seamless 360 eCommerce solutions and consulting services. With offices in Hong Kong, Singapore, Shanghai and Australia, CLEARgo has worked with brands such as Samsonite, GP Batteries, Mothercare, Club 21, Juicy Couture, Philips, and many more.

 

Charles Chan, Founder & Managing Director, CLEARgo

Charles has over 20 years of extensive experience in online, eCommerce, digital marketing and technology management, with 14 years of experience working with the Chinese market.

As the Founder & Managing Director of CLEARgo, Charles is responsible for all aspects of building and growing the CLEARgo business, as well as partnering with clients to plan, build, operate and grow their eCommerce businesses.

Prior to CLEARgo, Charles headed the digital business of Publicis Modem in Hong Kong and Shanghai as the Digital Director. Before that, he also assumed roles such as Chief Technology Officer, Head of Digital and Chief Strategy & Technology Officer and led the digital and technology teams of agencies including DraftFCB, Digitas and Communications Central Group across the Greater China region.

Benefits of Attending

  • Draw insights into the changing purchasing behaviours of Chinese online buyers

  • Analyse the typical sales pattern of online marketplace stores: Tmall, JD.com, Yihaodian etc.

  • Determine the key considerations behind the setting up of flagship stores at marketplaces

  • Discover how to select & integrate eCommerce technologies: Magneto, Demandware etc.

  • Assess China-centric online & mobile payment methods: Alipay, WeChat Pay, UnionPay etc.

  • Evaluate cross-border selling options & examine differences between Tmall Classic & Tmall Global

  • Find out what O2O & Omni-Channel Commerce mean & what consumers today expect

  • Acquire tips on implementing O2O strategies to build & sustain omni-channel customer loyalty

  • Leverage on data & marketing automation to increase efficiency throughout customer lifecycle

  • Examine logistics fulfilment considerations: Payment, inventory management, warehousing

  • Hear best practices & pitfalls to avoid from leading global brands in different industries

Who Should Attend

Mid- to Senior-level executives responsible for eCommerce, Loyalty & CRM, Strategy, Omni-Channel, Digital Marketing, Inventory & Supply Chain, and organisations seeking to reach out to Chinese consumers

To register, click here

* (Nov 11, 2015) Alibaba’s Singles’ Day sales surge 60 percent to $14.3 billon. Retrieved on 8 November 2016, from http://www.reuters.com/article/us-alibaba-singles-day-idUSKCN0SZ34J20151112
* F. Tong (Nov 12, 2015) Global brands lead Alibaba’s Singles’ Day sales. Retrieved on 8 November 2016, from https://www.internetretailer.com/2015/11/12/global-brands-lead-alibabas-singles-day-sales
* (Aug 22, 2016) Worldwide Retail Ecommerce Sales Will Reach $1.915 Trillion This Year. Retrieved on 7 November 2016, from https://www.emarketer.com/Article/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-Trillion-This-Year/1014369

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