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OVERVIEW

 

Can you Develop a Cohesive Content Strategy?

Are you creating compelling content that sparks conversations and promotes organic shares?
Can you align content across different platforms to ensure brand consistency?
What are the steps to build, manage and maintain content on an ongoing basis?
How do you amplify content reach and identify the right metrics to evaluate content impact?

Create, Distribute, Measure Social Media Content Effectively

Join us at this exciting 3-day event to discover the latest strategies and actionable insights to develop engaging social media content. Be inspired by DBS innovative ways to deliver their branded content and gain insights into how Cisco and StarHub consistently push out compelling content across different channels. Get the inside scoop of Coca-Cola’s video marketing strategies across Facebook, Instagram, YouTube and hear how Unilever and Aon Hewitt tap on internal and external stakeholders to generate powerful stories. Pick up techniques and tools in content targeting and measurement to maximise content reach and impact. Don’t miss the chance to be led through the Creative Ideation process to develop ground-breaking content ideas with creative-enhancing exercises.

 

Best Practices from Regional Experts & First-hand Local Insights from:

Triari Senawirawan, 
Senior Vice President, Head of Marketing – Consumer Banking Group,
DBS Bank

Rashish Pandey,
Director, Marketing, Asia Pacific,
Cisco

Elisa Bakri,
Head of Marketing, South East Asia,
Aon Hewitt

Tessa Mahendra Tamin,
Country Media Manager – Indonesia,
Unilever

Fikar Kusuma,
iMarketing Manager,
The Coca-Cola Company

Melissa Yuen,
Social Media Campaigns Lead,
StarHub

Hari Hendrawan,
Chief Digital Officer,
MullenLowe Indonesia

Yuliani Setiadi,
General Manager, Head of Social,
Social@Ogilvy Indonesia

Hansal Savla,
Senior Director,
TNS Indonesia

Manoj Damodaran,
Head of Digital,
MEC Indonesia

 

Pranay Shah Singh,
Head of Strategy,
MEC Indonesia

Johanan Sen,
Head of Strategy,
Dentsu Möbius Media


Claire Waring,
Executive Creative Director, South East Asia,
SapientRazorfish

 

 

 

 

 

Event Highlights

Local Consumer Insights

What are the trending platforms, topics, content format?

Strategy Development

How to adapt and localise content to different platforms?

Creating Engaging Content

How to source for fresh ideas that relate to products and brand?

Paid Distribution

How to develop comprehensive distribution strategy and budgeting?

Content Targeting

Free and paid tools for effective audience targeting

Branding Content

How to engage consumers with casual messages that retain brand identity?

Tapping on Stakeholders

How to work with various departments and cope with limited budget?

Getting Influencers on Board

How to select influencers to co-create content?

Visual Storytelling

How to produce quality videos with limited manpower and resources?

Measuring Effectiveness

How to track your content marketing ROI?

 

Benefits of Attending

  • Discover what are the viral topics that Indonesians love to talk and share about

  • Find out how StarHub leverages on the latest social media technology to push out creative content

  • Tackle challenges in budget, manpower and time constraints in crafting engaging content

  • Develop a comprehensive paid distribution strategy that complements your consumer journey

  • Understand how DBS engages consumers with casual messages while maintaining formal brand image

  • Learn how Aon Hewitt shifts the power of storytelling to its clients, employees, partners

  • Acquire tips on how Cisco packages content to suit the different social media platforms

  • Hear from Unilever on the dos and don’ts when partnering with social influencers

  • Examine how Coca-Cola amplifies their video reach across Facebook, Instagram, YouTube

  • Experience a live demonstration on targeting tools, audience segmentation and SEO

  • Uncover the secrets to translating data findings into actionable insights

  • Network with leading regional and local marketing practitioners from various industries

Past Delegates' Testimonials

“Great conference with lots of case study sharing. I’ve gained lots of practical insights into the world of content marketing and it has changed the way I approach integrated marketing.”

Really good speakers and content was very relevant across different industries.”

“Thank you and kudos to the organiser, chairman and speakers. Sessions were enlightening and thought-provoking.

“I thoroughly enjoyed the smaller, more intimate setting allowing for greater, more in-depth interaction with fellow delegates as well as speakers.

 
To register, click here
 

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