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CONFERENCE
OVERVIEW
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Maximise Engagement with an
Integrated PR Approach!
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Social media has become THE place to obtain latest news,
buzz and hottest trends across almost all industries.
Despite its importance, offline media continues to
shrink, while new media burgeons, presenting new
opportunities waiting to be tapped on. Communicators
need to step up their game, move into the digital space
while simultaneously be involved in offline
conversations. They are thrown into disarray with a
multitude of tools and platforms, like Facebook, Twitter
and Blogs, to leverage on. Confronted with this new
paradigm, PR practitioners need to be armed with Social
Media PR strategies that seamlessly integrate with
traditional media.
Are you effectively leveraging on Social Media to
achieve maximum results in your PR campaigns?
Do you know the
pitfalls to avoid when implementing Social Media in your
communications
strategy?
Can you ensure immaculate integration of traditional and
new media in your PR strategies?
This 2-day “Social Media & PR” conference will
furnish PR practitioners with current communication
strategies that tap on the social media potential
to immerse in the conversations with stakeholders. Grasp
key success factors from award-winning campaigns,
and examine considerations, planning processes and
pitfalls from global brands like BASF,
and case studies of Starbucks, Intercontinental
Hotel Group and Coca-Cola. Be
equipped with practical PR measurement skills, maximise
corporate visibility with search engines and hear how
Haagen-Dazs, McDonald’s, MySpace and
Acer successfully integrated social
media into their PR campaign.
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Programme Highlights:
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PR in the Digital Age |
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Re-positioning your PR Strategies in line
with latest trends and challenges |
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Rules of Engagement |
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Setting goals
and objectives in line with social media
reality |
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Managing the Uncontrollable |
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Monitoring,
analysing, discovering and engaging
stakeholders |
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Transitioning into Social Media |
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First-hand pitfalls and challenges to
avoid when venturing into social media
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Reputation Management |
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Cutting
through social media clutter for maximum
impact |
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Media Relations – Online Engagement
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Optimising search engine tools to heighten
corporate publicity
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Crisis Management & Communications |
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Harnessing
the social media 'tidal wave' to manage
crisis |
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Integrating Traditional & Social Media |
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Moving beyond coverage to engagement |
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Implementing Online PR Tools |
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Monitoring and maximising mindshare and
profile building
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Social Media & PR Measurement |
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Enhancing PR strategies with Web Analytics
while evaluating its effectiveness with
advanced tools
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Interactive hands-on
activity
To evaluate the effectiveness of
your Social Media PR strategies |
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Dynamic Panel on Blogger
Outreach
Debate on the ethical concerns of
engaging 'Ghost-writers' How should you engage bloggers,
and measure "blogging ROI"? |
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Panel of confirmed speakers : |
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Thomas Crampton, Asia-Pacific Director, 360 Digital
Influence, Ogilvy Public Relations Worldwide
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Christian Schubert,
Director Corporate Communications Asia Pacific,
BASF
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Jeremy Woolf, Global Social Media Practice Lead,
Text
100 Public Relations
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Daniel Ford,
Regional Director, Public Relations - Asia pacific,
The Ritz-Carlton Hotel company L.L.C.
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Edward Ion,
Managing Partner, Helic Media Pte Ltd
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Taru Jain, Managing Director, XM Asia Pacific Pte. Ltd.
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Illka Gobius,
Director, Brand Marketing (B2B), Digital,
Burson-Marsteller
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Cynthia Chan, Digital Strategist, Ketchum
Greater China
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Chris Tang,
Managing Director, Asia Pacific,
The Hoffman Agency
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Maureen Tseng, Director of Client Services, The Hoffman
Agency
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Andy Oliver, Senior Vice
President, LEWIS Global Public Relations
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Lars Voedisch, Regional
Head - Media Intelligence, Asia Pacific, Dow Jones &
Co
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Christopher Chen, Director
of Digital, Weber Shandwick
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Who Should Attend
CEOs, Vice
Presidents, Directors, GMs,
Specialists and Head of :
Corporate
Communications, Public Relations, Public Affairs,
Corporate Affairs. Communications Investor
Relations,
Media Relations from local and regional companies
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To register, click here
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