Is Your Branding Strategy Still Effective in Today's DIGITAL Age?

Before the advent of the social media age, brand communication used to be a one-way street. Now, new rules of engagement are needed as customers’ demands grow - brands need to listen to and engage with them. Discussions about brands occur on various digital platforms and digital chatter can make or break a brand as consumers turn to social channels to offer recommendations and air grievances. It is therefore imperative that brands listen, connect and respond in a manner that protects and promotes its reputation and values. Accordingly, marketers need to ensure that they establish a consistent brand identity online, across various channels in the digital space, to coherently drive the brand message across in a tone appropriate to each platform. An extensive branding strategy that seamlessly integrates online media with existing offline communications will ensure that companies stay relevant while nurturing an interactive relationship with customers to develop brand loyalty, even in this fickle digital age.

Can you convince customers to continuously invest their time and money into your brand?

Can you craft a distinctive brand experience that is consistent and appealing?

Can you determine the ROI of your online branding strategy and its effectiveness in converting consumers into loyalists?

Join us at this interactive 2-day conference on “Digital Branding” for insights on changing consumer trends and how it will affect your brand image and bottom line. Through in-depth case studies from Cartoon Network, Coca-Cola, Lenovo, Kraft and other global brands, gain tips on how to reinforce your brand strategy, positively project brand values that resonate with your target audience and obtain new followers while engaging existing ones. More importantly, protect and enhance your brand and its reputation in today’s highly social age. Grab this opportunity to learn techniques to engage your customers in a sociable way to gain their emotional investment in your brand and improve your ROI!

PROGRAMME HIGHLIGHTS

BENEFITS OF ATTENDING

• Understand latest developments in consumer behaviour in Asia to find innovative opportunities for branding

• Align your brand strategy with internal brand values to ensure consistency

• Explore the potentials of online communities in fostering brand loyalty in your customers

• Learn how brands like Coca-cola, Kraft and Lenovo involved brand enthusiasts for sustained engagement and idea generation 

• Develop pre- and post-crisis management protocols to protect your brand reputation

• Segment consumers and synergise multiple channels for more relevant engagement

• Uncover how Cartoon Network communicated its unchanging brand promise through its brand renewal strategy

• Balance and synergise traditional and digital media for a consistent consolidated brand approach

• Avoid potential pitfalls when integrating brand communications

• Localise your branding strategy while managing communication ‘bleed’ across borders

• Measure the returns of an integrated branding campaign

WHO SHOULD ATTEND

Directors, CMOs, GMs, Branding Professionals, Digital Specialists and Heads of Branding, Marketing, Marketing Communications and Corporate Communications who are looking at leveraging on Digital Media to enhance branding