CONFERENCE OVERVIEW

Transcending International Boundaries with an Acclaimed Institutional Brand Name!

With new media and social networking tools opening up a plethora of new digitally derived communications platforms, higher education marketing strategies must be reviewed and revitalised in order for institutions to remain relevant to a digitally savvy generation. In today’s knowledge-driven economy, higher education providers must also be well equipped to strategically position their institution as the leader amongst their competitors. This necessity is emphasised by the emergence of an era in the academic world where institutes are becoming increasingly reliant on marketing and branding to succeed in the borderless higher education industry.   Is your institute well equipped to harness the power of traditional and new media in its marketing and branding efforts? Are you able to state succinctly why local and international students should choose your institution over another across the globe? Does your institute have what it takes to rise up the university rankings and become an internationally recognised brand?   Join us in our 2-day conference on “Innovative Branding & Marketing for Higher Education” to learn how world class universities such as the London Business School have connected with key sponsors and donors to boost their fund raising. Grab this rare opportunity to uncover how Harvard University, Simmons College, Boston College, Singapore Institute of Management, Northumbria University, Monash University and University of Hong Kong have gained global recognition for their established brands. Challenge conventional strategies with the case studies of University of Warwick and Butler University which have successfully engaged digital media in their marketing efforts. Leverage on the groundbreaking tactics shared by our stellar panel of speakers to increase the competitiveness of your higher education institution in the global arena. The world is your oyster with the right marketing & branding formula!

Optimise your Marketing Mix with Best Practices & Case Studies Shared by the Industry Experts:

Practical Insights & Proven Tactics to Achieve Market Standout in the Higher Education Industry!

London Business School : From nowhere to top ten in less than forty years University of Hong Kong : Adapting to the changing education scene in East Asia Singapore Institute of Management : Communicating brand awareness through various media University of Warwick : Leveraging on digital media for community engagement Recruiting using Social Media Tools : Facebook, Twitter, MySpace, Blogs, YouTube, etc Insight into the Mind of the Gen Y Student : Critical factors influencing today’s millennial’s choice of institute Northumbria University : Differentiating your brand in the face of increasing competition Monash University : Tapping onto the current fad of student mobility Leverage on Alumni Relations for Successful Branding : Case studies of Harvard University, Boston College & Simmons College Strategic Partnerships with Digital Service Providers : Case Study of diverse institutes’ tie-ups with iTunes U Impact of Globalisation on Higher Education : Corporatisation & marketisation of higher education in East Asia University Rankings : Moving up the levels to become a world class university

 

Who Should Attend

 

Chancellors, Vice-Presidents, Vice Chancellors, Deans, Directors, Advisors and Heads of Marketing, Branding, Corporate Communications, External Relations,

International Development, Recruitment and Admissions

 

To register, click here