17 - 18 Nov 2008, The Excelsior, Hong Kong 20 - 21 Nov 2008, Sheraton Towers, Singapore

 

CONFERENCE OVERVIEW

Discover How You Can Create Sponsorship Stand-out & Gain Maximum Mileage for Your Brand   Asia is experiencing an unprecedented growth in sponsorship with the number of high profile events such as Formula One, Beijing 2008 Olympic Games and the first 2010 Youth Olympic Games to be held in Singapore. More companies have upped the ante and are gunning for international recognition. Sponsorship is becoming the fastest growing form of investment and this surge in sponsorship opportunities looks set to continue escalating. With a myriad of options to choose from, sponsors are now spoilt for choice.   Before you jump on the sponsorship bandwagon, consider the following challenges. There is no doubt that sponsorship can potentially yield high returns but each collaboration also carries with it potential risks. It is difficult to identify the type of events to sponsor and establish the right value fit between your organisation’s brand and events. Sponsorship brings with it intangible results such as brand exposure that is difficult to measure and quantify. In order to fully leverage on the value sponsorship brings to your business, it is crucial to be equipped with key learnings from companies that have successfully integrated sponsorship into their marketing mix.   Are you able to justify every single cent of your sponsorship dollars spent? How can you make full use of your marketing potential to generate maximum sponsorship returns? Do you know how to ensure exclusivity and prevent ambush marketing stunts in your sponsored events?   This 2-day conference on ‘Maximising Sponsorship Returns’ packs a punch with leading case studies from industry bigwigs. Seize this rare chance to hear from the official sponsors of the Beijing 2008 Olympic Games - adidas and Manulife. Find out how UBS, DHL, MasterCard, Anlene and Guinness leveraged on prestigious events to build strategic brand alliance with their stakeholders. Sponsorship is nothing without returns. Learn how companies like Sony and Emirates measured ROI generated from their sponsorship investments.

Drive Optimum Brand Exposure with Power Packed SponsorshipCampaigns: Adidas – UEFA EURO 2008 & Beijing Olympics : The Ability to Stand Out as Official Sponsor amidst Ambush UBS – UBS Hong Kong Open : Clarity, Focus & Integration – Key to UBS’ Sponsorship Success Manulife – Beijing Olympics : Ensuring a Right Fit between Manulife & Olympic’s Brand Values MasterCard – Singapore Fashion Festival & Mumbai Indians : Leveraging on Lifestyle & Sports Properties Emirates : Increasing Sponsorship Media Yield with Tangible Rights Valuation BP Castrol and Euro2008 : Building Strong Brand Associations DHL & Special Olympics : Forging Emotional Connection with Key Stakeholders Sony : Role of Insights in Developing Sponsorship Strategies Guinness Asian 9 Ball Tour : Deploying Innovative Sponsorship Marketing Vehicles – The Art of Multi-Platform Marketing Abu Dhabi Tourism Authority : Utilising Measurement to Effect Positive Change at Mid-Sponsorship Cycle Anlene – Anlene Orchard Mile : Tailoring a Start-up Event versus Attaching a Brand to an Existing Event ESPN Star Sports : The Power of Media

 

Who Should Attend

 

CEOs, Vice-Presidents, Directors, Managers and Heads of Sponsorship, Events Management, Marketing, Branding, PR, Corporate Communications, Advertising and Promotions, Business Development and Sports Marketing across all industries AND Consultants who specialise in sponsorship and events management.

 

 

To register, click here