CONFERENCE OVERVIEW

Are you strategising Healthcare Marketing Plans of Tomorrow?
The Diagnosis
Today’s Asian healthcare industry stands at a critical juncture of ensuring business survival in an era of a credit-crunching economy. With the healthcare market in Asia being saturated with numerous medical care providers, it has grown increasingly more important for healthcare providers to gain a strong foothold in this industry to maximise profitability. It is pertinent for healthcare organisations and private practices to strengthen their marketing strategies to remain forefront in the competitive race. Despite rising popularity in attracting the medical traveller, tapping into the local consumer market is still indispensable. In addition, the onset of new technological healthcare marketing tools has radically altered the traditional means of marketing. To embrace the age of Healthcare 2.0, healthcare organisations have to be equipped with the right knowledge of how and what technological healthcare marketing tools to integrate and adopt. Now, there is an urgent need for healthcare organisations to engage both conventional and new cost-effective marketing strategies to stand out in this increasingly competitive milieu of a struggling economy. How do you differentiate your healthcare organisation and outperform competitors? Are you forming the right strategic healthcare marketing alliances? What are the marketing action plans that can bring in long-term profitability? How to successfully reach out and retain patients from both overseas and within local shores?
The Prescription
It is vital for healthcare marketers to be equipped with essential information to aid in critical strategic decision making. This power-packed conference on “Strategic Healthcare Marketing & Management” gives you the opportunity to learn how the best honchos and industry experts tackled the same challenges you are now facing. Attend to gain tips and advice from ParkwayHealth, Apollo Hospitals Group, Sunway Medical Centre, Fly For Free Health, Columbia Asia Healthcare, MedicaView International, InterMed Global, etc. to arm yourself with the knowledge of how to successfully emerge as an eminent healthcare organisation across the local shores and how to prolifically grow in foreign markets.   Develop new skills through breaking vague marketing myths and learn how to implement modern innovative marketing models that were proven successful by hospital case studies. You will get to master the skills in identifying the crucial factors in attracting medical travellers and gain the awareness of how global insurance policy coverage can affect your medical tourism marketing schemes. Enhance your existing knowledge with fresh insights of how technology advancement can bring your healthcare marketing strategies into the contemporary virtual world. Be equipped with the right growth strategies to strengthen your market share and successfully break into lucrative markets. Seize the chance to have your concerns addressed by our distinguished panellists during two dynamic interactive panel discussions on growing a global brand and tackling sticky healthcare advertising issues. Not to be missed Exclusive Workshop! Today more than ever, your growth, market position, profitability and future are critically dependent on the strategies and alignment your hospital achieves in developing brand loyalty. This workshop will teach you skills on how to develop brand loyalty as part of your strategic investment in retaining your patients and maximising your organisation life-time profitability. Gain latest information and insights on the best practices, indispensable tools and expertises in creating brand loyalty that are transforming the way healthcare services are marketed in today’s customer-driven industry. Sign-up NOW! Gain essential knowledge of effective action plans that can maximise your professional marketing dollar!
Get Personally Connected with the best healthcare industry honchos & experts :
Practical Case Studies & Highlights :
Frost & Sullivan Regional Trends of the Healthcare Industry &Consumer Market Apollo Hospitals Group Creating a Five Star Hospital ParkwayHealth Meeting the Challenges of the Global Healthcare Industry Weber Shandwick The Importance of Patient Advocacy International SOS Channel Marketing Strategy Fly Free For Health Borderless Multi-Media Marketing Strategies Columbia Asia Medical Care & Healthcare Insurance in Asia McCann Healthcare Worldwide The future of present-day Digital Healthcare Marketing MedicaView International Attracting the American Medical Traveller InterMed Global Enter into the minds of Medical Travellers Sunway Medical Centre Blue Oceans Marketing Strategy Cigna International The Power of Global Insurance Policy Making in the Healthcare Sector Hospital Pantai Putri Innovative Marketing Strategies

Who Should Attend

Organisations

COOs, Managing Directors, Medical Directors, Presidents, Vice-Presidents, General Managers, Directors, Heads and Managers, Healthcare Practice Leaders and Private Practitioners

Departments

Corporate/Business Development, Marketing, Healthcare, Strategy and Planning in Tourism, Investment and Foreign Policy, International Health Services, Business Office, Guest Services, Operations, PR and Media

Industries

Public and Private Hospitals, Health Ministries, Healthcare Organisations, Accreditation Bodies, Healthcare/Medical Associations, Medical Spas, Medical Travel Agencies, Healthcare Insurance Organisations, Managed Care Providers and Healthcare Marketing and PR Consultancies

 

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