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CONFERENCE
OVERVIEW
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Are You Ready
to Challenge Traditional Wisdom and Embrace
the New Media Revolution?
Built on a solid foundation where reputation
is based greatly upon age and responsibility
rather than novelty, the luxury sector is
experiencing a historical shift in the
post global financial crisis (GFC)
landscape. Traditionally operating on
the instinct of their founders or designers,
luxury marketers now have to grapple with
the change in consumer behaviour and
preferences, especially with the advent of
new media, and are increasingly
challenged to position themselves as THE
brand of appeal in the current economic
conditions. Moreover, although
Asia
has been dubbed a glittering jewel in the
crown of the world’s luxury markets, it has
not been spared the effects of the GFC.
Coupled with rising competition, pressure on
marketers to venture into emerging
markets and sustain their brand prestige
amid tightened wallets is growing.
How do you engage
your customers in an environment
cluttered with aspirational brands?
Can you
effectively utilise online marketing to
reinforce your offline environment?
Is your brand
ready to captivate the emerging luxury
markets?
Join us at this unique 2-day practical
conference to get exclusive insights on
these urgent challenges
from
experienced luxury marketing professionals
sharing case studies from Zegna,
Armani, Raymond Weil,
Piaget,
Vertu, De Beers, Absolut, Audi,
Barclays Premier, Nespresso,
etc.
and their
expectations for the future of luxury.
Unveil the new dynamics of luxury
marketing with the aim of addressing how
the media revolution has redefined
opportunities for marketing to High Net
Worth Individuals (HNWIs), and shed light on
what global players are doing to give their
brands that additional edge. This conference
will equip you with specialist skills
to create holistic marketing strategies
while staying
on track for a tumultuous environment in the
near future.
Sign up
NOW to equip your brand with critical
strategies to face the future needs of the
luxury market!
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Prepare for the New Wave of Luxury with Insights &
Practical Guidance from:
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With Case Studies of
Zegna, Armani, Raymond Weil,
Piaget,
John Hardy,
Barclays Premier, Nespresso,
Vertu,
De
Beers, Absolut, Maybach, Audi, Kimberly
Clark
and best practices
from the
Fashion & Accessories,
Cosmetics, Retail, Services,
Technology,
Consumer
Electronics
industries etc. |
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[Panel Discussion]
Balancing Exclusivity &
Expansion
Debate on the
paradox of sustainability,
and how the online revolution affects
a
brand’s stand on this? |
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Programme
Highlights
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Asia’s Luxury Consumers |
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Differentiating between HNWI expectations
& motivations for service- and
product- based organisations |
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China the Post Crisis Luxury Haven |
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Harnessing the power of information
channels and the impact on luxury
brands |
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Emerging Luxury Market in India |
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Future trends & developments
and the impact on luxury marketing
strategies in India |
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Demystifying Luxury |
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Does luxury as a meaningful category
really even exist anymore? |
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Modern Marketing Strategies |
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Bridging corporate and
consumer gap with social media |
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Brand Positioning |
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Challenges of
mainstream brands in appealing & meeting
expectations of the affluent |
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Digital Marketing |
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Role of online media in
creating intimate customer experiences
vs. convenience |
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Collaborative Branding |
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Engaging your
consumers to be your next advertising
director |
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The Future of Luxury |
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Covert luxury
as
the next frontier and what are the
opportunities & unknowns |
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Benefits of
Attending
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Analyse
current spending patterns of HNWIs in
Asia, online and offline, and forecasts
for the future
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Examine
the purchase motivations and triggers of
wealthy
consumers
and wealthy shoppers in China
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Unravel
the
opportunities and challenges of entering
the Indian market for luxury, and how
Zegna overcame them
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Attain
the
keys to successful consumer engagement
through effective choice of media
platforms and digital media strategies
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Pinpoint
the strategies implemented by
Vertu, RDB, & De Beers to manage the
contraction in luxury expenditures
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Discover
how the
digital revolution has challenged
traditional luxury brands, but created
greater opportunities for new entrants
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Master
the intricate
balance of engaging consumers on social
media platforms while maintaining brand
control like Piaget did
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Ascertain
how John Hardy created an
authentic brand personality on the web
for long term engagement
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Discuss
the possibilities of building a
brand that is
available to the masses but attainable
only by the elite
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Broaden
your business network from interaction
with industry peers and experts across
the region
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Who Should Attend
Professionals holding positions
in:
as well as Brand Consultants,
Account Managers and Market Researchers across
industries
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To register, click here
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