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CONFERENCE
OVERVIEW
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Are You Ready to Challenge Traditional
Wisdom and Embrace the New Media Revolution? |
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Built on a solid foundation where reputation
is based greatly upon age and responsibility
rather than novelty, the luxury sector is
experiencing a historical shift in the
post global financial crisis (GFC)
landscape. Traditionally operating on
the instinct of their founders or designers,
luxury marketers now have to grapple with
the change in consumer behaviour and
preferences, especially with the advent of
new media, and are increasingly
challenged to position themselves as THE
brand of appeal in the current economic
conditions. Moreover, although
Asia
has been dubbed a glittering jewel in the
crown of the world’s luxury markets, it has
not been spared the effects of the GFC.
Coupled with rising competition, pressure on
marketers to venture into emerging
markets and sustain their brand prestige
amid tightened wallets is growing.
How do you continually
engage your customers in an environment
increasingly cluttered with aspirational
brands?
Are you able to successfully replicate or
outdo performance when entering emerging
luxury markets?
Is your organisation effectively utilising
the online environment to reinforce its
offline environment?
Join us at this unique 2-day practical
conference to get exclusive insights on
these urgent challenges from experienced
luxury marketing professionals sharing case
studies from Zegna,
Armani, Raymond Weil,
Chanel, Mercedes-Benz, John Hardy, Barclays
Premier, Nespresso,
etc.
Unveil the new dynamics of luxury
marketing with the aim of addressing how
the media revolution has redefined
opportunities for marketing to High Net
Worth Individuals (HNWIs), and shed light on
what global players are doing to give their
brands that additional edge. This conference
will equip you with hands-on specialist
skills to create holistic marketing
strategies
while staying
on track for a tumultuous environment in the
near future. |
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Featuring
case studies
of
Zegna,
Armani, Raymond Weil, Chanel, Mercedes-Benz,
John Hardy, Barclays Premier,
Nespresso
and
best
practices from
the
Watches & Jewellery, Fashion & Accessories,
Cosmetics, Retail, Services, Technology,
Hospitality, Consumer Electronics,
Residential
industries etc.
Featuring an
extended practical session*
Creating & enhancing a corporate social
profile Successfully engaging in
inter-brand collaborations
*Delegates are encouraged
to bring their own laptops to achieve
maximum learning benefits! |
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[Panel Discussion]
Balancing Exclusivity &
Expansion
Debate on the paradox of sustainability,
and should the recession affect a
brand’s stand on this? |
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Programme
Highlights
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China the Post Crisis Luxury Haven |
: Harnessing the power of information
channels and the impact on luxury
brands |
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Emerging Luxury Market in India |
: Assessing
impacts of the global financial crisis
on consumer spending
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Demystifying Luxury |
: Does luxury
as a meaningful category really even
exist anymore? |
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Brand Positioning |
: Challenges of mainstream brands in
appealing & meeting expectations of the
affluent |
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Integrated Marketing Communications |
:Selecting the right communication channels
to
uplift brand image
with the New Asian consumer |
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Digital Marketing |
: Role of online media in creating
intimate customer experiences vs.
convenience |
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Collaborative Branding |
: Engaging your
consumers to be your next advertising
director |
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Benefits of
Attending
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Examine
the purchase motivations and triggers of
wealthy
consumers
and wealthy shoppers in China
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Unravel
the
opportunities and challenges of entering
the Indian market for luxury, and how
Zegna overcame them
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Attain
the
keys to successful consumer engagement
through effective choice of media
platforms and digital media strategies
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Pinpoint
the
strategies Mercedes-Benz employed
to ensure a consistent brand message
across all channels
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Discover
how the
digital revolution has challenged
traditional luxury brands, but created
greater opportunities for new entrants
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Master
the intricate
balance of engaging consumer communities
while maintaining brand control like
Chanel did
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Ascertain
how John Hardy created an
authentic brand personality on the web
for long term engagement
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Discuss
the possibilities of building a
brand that is
available to the masses but attainable
only by the elite
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Broaden
your business network from interaction
with industry peers and experts across
the region
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Who Should Attend
Professionals holding positions
in:
as well as Brand Consultants,
Account Managers and Market Researchers across
industries
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To register, click here
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