Are You Ready to Challenge Traditional Wisdom and Embrace the New Media Revolution?

Built on a solid foundation where reputation is based greatly upon age and responsibility rather than novelty, the luxury sector is experiencing a historical shift in the post global financial crisis (GFC) landscape. Traditionally operating on the instinct of their founders or designers, luxury marketers now have to grapple with the change in consumer behaviour and preferences, especially with the advent of new media, and are increasingly challenged to position themselves as THE brand of appeal in the current economic conditions. Moreover, although Asia has been dubbed a glittering jewel in the crown of the world’s luxury markets, it has not been spared the effects of the GFC. Coupled with rising competition, pressure on marketers to venture into emerging markets and sustain their brand prestige amid tightened wallets is growing.

How do you continually engage your customers in an environment increasingly cluttered with aspirational brands?

Are you able to successfully replicate or outdo performance when entering emerging luxury markets?

Is your organisation effectively utilising the online environment to reinforce its offline environment?

Join us at this unique 2-day practical conference to get exclusive insights on these urgent challenges from experienced luxury marketing professionals sharing case studies from Zegna, Armani, Raymond Weil, Chanel, Mercedes-Benz, John Hardy, Barclays Premier, Nespresso, etc. Unveil the new dynamics of luxury marketing with the aim of addressing how the media revolution has redefined opportunities for marketing to High Net Worth Individuals (HNWIs), and shed light on what global players are doing to give their brands that additional edge. This conference will equip you with hands-on specialist skills to create holistic marketing strategies while staying on track for a tumultuous environment in the near future.

Featuring case studies of Zegna, Armani, Raymond Weil, Chanel, Mercedes-Benz, John Hardy, Barclays Premier, Nespresso and best practices from the Watches & Jewellery, Fashion & Accessories, Cosmetics, Retail, Services, Technology, Hospitality, Consumer Electronics, Residential industries etc.

Featuring an extended practical session*

Creating & enhancing a corporate social profile Successfully engaging in inter-brand collaborations

*Delegates are encouraged to bring their own laptops to achieve maximum learning benefits!

[Panel Discussion]

Balancing Exclusivity & Expansion                

Debate on the paradox of sustainability, and should the recession affect a brand’s stand on this?

Benefits of Attending

• Examine the purchase motivations and triggers of wealthy consumers and wealthy shoppers in China

• Unravel the opportunities and challenges of entering the Indian market for luxury, and how Zegna overcame them

• Attain the keys to successful consumer engagement through effective choice of media platforms and digital media strategies

• Pinpoint the strategies Mercedes-Benz employed to ensure a consistent brand message across all channels

• Discover how the digital revolution has challenged traditional luxury brands, but created greater opportunities for new entrants

• Master the intricate balance of engaging consumer communities while maintaining brand control like Chanel did

• Ascertain how John Hardy created an authentic brand personality on the web for long term engagement

• Discuss the possibilities of building a brand that is available to the masses but attainable only by the elite

• Broaden your business network from interaction with industry peers and experts across the region