Are You Ready to Challenge Traditional Wisdom and Embrace the New Media Revolution?

Built on a solid foundation where reputation is based greatly upon age and responsibility rather than novelty, the luxury sector is experiencing a historical shift in the post global financial crisis (GFC) landscape. Traditionally operating on the instinct of their founders or designers, luxury marketers now have to grapple with the change in consumer behaviour and preferences, especially with the advent of new media, and are increasingly challenged to position themselves as THE brand of appeal in the current economic conditions. Moreover, although Asia has been dubbed a glittering jewel in the crown of the world’s luxury markets, it has not been spared the effects of the GFC. Coupled with rising competition, pressure on marketers to venture into emerging markets and sustain their brand prestige amid tightened wallets is growing.

Join us at this unique 2-day practical conference to get exclusive insights on these urgent challenges from experienced luxury marketing professionals sharing case studies from Zegna, Armani, Raymond Weil, Piaget, Vertu, De Beers, Absolut, Audi, Barclays Premier, Nespresso, etc. and their expectations for the future of luxury. Unveil the new dynamics of luxury marketing with the aim of addressing how the media revolution has redefined opportunities for marketing to High Net Worth Individuals (HNWIs), and shed light on what global players are doing to give their brands that additional edge. This conference will equip you with specialist skills to create holistic marketing strategies while staying on track for a tumultuous environment in the near future.

Sign up NOW to equip your brand with critical strategies to face the future needs of the luxury market!

With Case Studies of Zegna, Armani, Raymond Weil, Piaget, John Hardy, Barclays Premier, Nespresso, Vertu, De Beers, Absolut, Maybach, Audi, Kimberly Clark and best practices from the Fashion & Accessories, Cosmetics, Retail, Services, Technology, Consumer Electronics industries etc.

[Panel Discussion]

Balancing Exclusivity & Expansion                

Debate on the paradox of sustainability, and how the online revolution affects a brand’s stand on this?

Benefits of Attending

• Analyse current spending patterns of HNWIs in Asia, online and offline, and forecasts for the future

• Examine the purchase motivations and triggers of wealthy consumers and wealthy shoppers in China

• Unravel the opportunities and challenges of entering the Indian market for luxury, and how Zegna overcame them

• Attain the keys to successful consumer engagement through effective choice of media platforms and digital media strategies

• Pinpoint the strategies implemented by Vertu, RDB, & De Beers to manage the contraction in luxury expenditures

• Discover how the digital revolution has challenged traditional luxury brands, but created greater opportunities for new entrants

• Master the intricate balance of engaging consumers on social media platforms while maintaining brand control like Piaget did

• Ascertain how John Hardy created an authentic brand personality on the web for long term engagement

• Discuss the possibilities of building a brand that is available to the masses but attainable only by the elite

• Broaden your business network from interaction with industry peers and experts across the region