Igniting the Mobile Marketing Evolution: Connecting Millions, Empowering Billions

More than half of the 240 million people in Indonesia turn to their mobile phones to surf the internet. The power and value of mobile devices is increasing with widespread adoption and innovation, significantly impacting the lives of many Indonesians. Mobile phones are no longer mere communication tools - they are now our books, health monitors, payment transfer devices, social connectors and tour guides. Marketers are finding ways to harness the supremacy of the mobile device to engage and influence customers at the point of their decision. As mobile technology continuously evolves, marketers face the challenge of creating novel, innovative and value added services to draw and retain customers. In the face of a mobile marketing evolution, do you have the necessary background knowledge, skills and network systems in place to connect, engage and influence people of the world’s fourth most populous country?

• Can you deliver value added mobile services and additional convenience to your target audience?

• Do you know how to integrate mobile into a larger campaign for greater outreach and engagement?

• How can you use mobile technology to provide immediate access to your brand when customers are exposed to offline messages?

This interactive and engaging conference on Mobile Marketing in Indonesia provides in-depth knowledge into the mobile milieu in Indonesia. Delegates will get first hand insights into consumer trends of 2012, tips and tricks to optimising consumer purchase experience and brand loyalty. Embark on a 2-day comprehensive learning journey and discover how companies like Google, Dell, Intel, TNS, Nokia Siemens Networks and more have harnessed the power of mobility as drivers of success. Delve deep into the various social media platforms that your mobile marketing strategies could potentially integrate with and activate customer engagement for outstanding results.

Learn Best Practices and Pitfalls to avoid with Case studies of & Insights from:

Also featuring case studies from the Retail, Automotive, Telecommunications and various industries

PROGRAMME HIGHLIGHTS

Benefits of Attending:

• Attain strategic insights on the latest trends of Indonesian mobile users
• Develop the know-how to capture, entice and retain customers anywhere with social media
• Learn from Nokia Siemens Network on how to integrate multiple platforms for successful mobile marketing campaigns
• Uncover the ways to engage and influence customers
• Get Google’s advice on how to incorporate mobile advertising into your overall marketing strategy
• Master the skills in creating innovative apps for greater customer outreach and connection
• Gain insights on how Intel creates a brand uniquely different from the rest
• Explore ways to achieve tangible results through location-based services
• Understand the significant impact of mobility on multichannel marketing
• Discover the secrets of Dell’s successful mobile commerce and go-to-market strategies   
• Pick up effective metrics for measuring mobile app and advertisement performances

Who Should Attend

CEOs, Vice-Presidents, Directors, Senior Executives, GMs, Business Development Officers, Specialists and Heads of Marketing, Technology, Corporate Branding, Communications from MNCs in Indonesia and looking to enter the Indonesian market