Meet Asia’s new class of consumers –
young, affluent professionals in their
20s – 30s. Equipped with robust earning
power, sophisticated education and
cosmopolitan tastes in lifestyle, they
are drawing the attention of many
organisations as an increasingly
lucrative market. These individualistic,
highly mobile and “time-famined”
achievers constantly keep themselves
abreast of the latest trends. Difficult
to reach with traditional media,
marketers have to work even harder to
innovate and stay relevant with this new
generation of young, premium consumers.
Are you able to garner the attention of
young professionals effectively?
Do you know how to instil brand affinity
within this core demographic?
Can you sustain a strong, creative edge
to get them to invest in your brand?
This exciting 2-day “Marketing to Young
Professionals” conference brings
together a high-powered team of experts
who will share with you strategies on
how to reach out to “yuppies” and
establish long-term brand loyalty with
them. Glean first-hand experiences from
HBO, La Perla, Nike, Nokia, StarHub,
ZUJI, GMP, Tourism Australia, Nivea,
Chivas, Johnnie Walker, Smirnoff, Sony
Ericsson and more on the trends and
media consumption habits of Asia’s young
executives and how to implement
effective strategies with digital,
social media and interactive platforms
to engage this online-savvy group.
Acquire invaluable knowledge on
captivating this segment of chic and
intelligent go-getters with
through-the-line campaigns to distinguish yourself in a highly
saturated market.
Win the hearts, minds and wallets of
the hip and discerning young
professionals! Secure your place in this
event now to leverage on this lucrative
sector!
