Evolving healthcare reforms & burgeoning digital platforms in Asia’s pharmaceutical industry:

What’s your marketing game plan for 2012?

Emerging markets and the advent of new technologies bring to question the effectiveness of conventional marketing methods and how one can embrace these trends for the future. Amidst a more cluttered environment, pharmaceutical firms today need to better navigate intense complexities of the Asian market; to intercept and make contact with healthcare policy makers, physicians and patient groups that have now seized much control of marketing paths. Significantly, pharmaceutical brands need to distinguish themselves and connect with a digitally-savvier customer, while manoeuvring within strict regulatory frameworks & ethical issues.

Can you accurately segment customers & map territories in emerging markets for maximum returns?

Have you successfully built brand awareness & adherence with your new e-customers given greater off-patent competitions?

Is there a valid role for social media involvement amidst established platforms in your marketing strategy?

This interactive 2-day conference tailored for the industry will empower you with skills to tackle new challenges. You will gain relevant & perceptive insights on physicians & users’ preferred channels, formulate highly targeted yet customised communications strategies to multiple audiences, and further enhance your closed-loop marketing effort to win customer confidence efficiently. Be equipped with actionable marketing tactics and leverage on insights obtained through thought-provoking case studies from Abbott Laboratories, Allergan, Merck Sharp & Dohme, Sanofi-Aventis, Actavis, Ogilvy Health, McCann Healthcare, Kantar Health, GfK Healthcare Asia & many others. 

PROGRAMME HIGHLIGHTS

BENEFITS OF ATTENDING

• Understand how to tap into Asia’s growing healthcare market with Kantar Health

• Ascertain how to set targets for superior territory management in emerging vs developed markets

• Measure & benchmark your sales force effectiveness with a customer-centric approach

• Harness expertise of sales & marketing teams to optimise resources for better LCM with Pharmaniaga

• Unearth what works & what does not when adopting global strategies for local markets with Actavis

• Cultivate pre- & post-launch excellence with Good Pharmaceutical

• Optimise product positioning and promote your product across regional markets with Allergan

• Augment your brand identity beyond the molecule with Ogilvy HealthWorld

• Master the 6-steps approach for successful category management with Sanofi-Aventis

• Unravel patient-empowerment applications & how it impacts marketers as demonstrated by McCann Healthcare WorldWide

• Discover tactics for online information management to avoid misrepresentation with advise from GfK Healthcare Asia

• Deliberate the limits of social media involvement for marketers in the pharmaceutical industry

• Expand your network and pharma-marketing expertise across geographic boundaries

SPECIALLY DEVELOPED FOR

Professionals in the pharmaceutical & healthcare industry holding positions in

• Marketing/Digital Marketing Management

• Product/Brand/Category/Channel Management

• Sales Force Excellence

and General Managers, Head of Business Development & Market Access Managers