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CONFERENCE
OVERVIEW
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Develop an
Effective Social Media Engagement Strategy
to
Increase Brand
Preference amongst Customers |
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Social media marketing is an engagement with
online communities to generate exposure,
opportunity and sales. Companies that intend
to adopt social media marketing must develop
a holistic engagement strategy rather than
blindly jumping on the bandwagon, for wrong
usage of social media could result in a
critical backlash for your brand’s
reputation. Companies like Starbucks and
Dell have proved that with careful planning,
proper and effective social media use can
drive profits, increase brand awareness and
customer loyalty.
Do you have a well-conceived social media
marketing strategy?
Do you know how to use social media to
listen and participate in conversations
around your brand?
How do you select social media platforms to
achieve the most effective engagement with
consumers?
How do you measure ROI for social media
marketing?
This 2-day conference will provide excellent
insights on developing strategies and
choosing techniques to engage the new-age
customer through social media. This
conference will present case studies
from
Microsoft, The Climate Project, adidas, Sony
Pictures, Anna Sui, Fairprice, Starhub,
Symantec,
and many more which will showcase a wide
variety of engagement strategies. We will
bring you insights on selecting and
seeding platforms to increase the
effectiveness of your engagement efforts.
Our experts will demonstrate how to
integrate social media with offline
channels in order to convey a coherent
message to your customer. Glean tips on how
to track intangible metrics
such as buzz and conversations.
Discover what works and what doesn’t
when applying social media marketing in
Asia. Join in the debate on the issue of
“sponsored conversations” that is
currently all the rage!
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Learn Best
Practices & Pitfalls to Avoid with Case
Studies of: |
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Including case
studies from the Asian Media
Effectiveness Awards, Ford, Fairprice, Zappos, Chivas,
Tourism New Zealand, Nike, Nestle, and the F&B, Technology,
Consumer Electronics, Hospitality,
Property & Financial Industries |
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Programme Highlights |
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Trends in Social Media
Marketing |
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Deciphering the
changing behaviours and demographics of users |
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Social Media for Marketing
Communications |
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Listen and
participate in conversations relevant
to your customers |
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Operationalising Social
Media Marketing |
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How to form a
social media team and get management’s
support |
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Managing the Social Media
Mix |
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How to choose channels
to obtain the most effective engagement with
customers |
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Media Convergence |
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How different media platforms
can work hand in hand to communicate a
company’s brand value and message |
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Building Brand Equity |
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How to increase brand
presence through conversations about your
brand in the social media space |
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Community Building |
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Building relationships with the community
through engagement |
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Engaging Influencers |
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Identifying influencers and understanding
how they influence people |
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Crisis Management |
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Handling the backlash
from failing to manage your social media
strategy |
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Social Media Marketing in
an Asian Context |
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Opportunities,
challenges and ethical issues |
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Measuring Social Media
Marketing ROI |
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Defining new metrics for
social media marketing and developing a
measurement strategy
for intangible
metrics |
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Benefits of Attending |
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• Understand why social media is
shifting the balance of power towards the
customer
• Explore the changing audience and
identify the main users of social
media
• Glean knowledge from Microsoft’s
experience in setting up a social media
programme
• Gather insights from case studies
of winning companies from the prestigious
Asian
Marketing Effectiveness (AME) Awards
hosted by Media
Magazine
• Learn how Anna Sui
integrated a social media campaign with
in-store promotions and
advertising to achieve maximum results
• Unravel how The Climate Project
utilised social media as an outreach
tool to the community
• Gain knowledge from StarHub
and Symantec on building strategic
frameworks to
engage influencers
• Discover how a global F&B
company’s errors in managing their
social media strategy
led to a public relations disaster
• Find out how Sony Pictures
successfully leveraged on social media to
make the Quantum Code campaign their most
successful
• Examine how adidas used
social media to increase the awareness of
their product
marketing campaign
• Review key learning points from
Coca-Cola on how to track your
participation in social
media
• Broaden your business network from
interaction with industry peers and experts |
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Who Should Attend
This prolific
conference has been specially researched and
designed for VPs, Directors, Heads, Senior
Managers & Professionals in charge of
Marketing &
Communications, Digital Marketing, Internet
Marketing, Online Media, E-Marketing, Paid Search
Advertising, Organic Search Optimisation, Web
Design, Content Management, Lead Generation,
Advertising & Promotions, Brand Management, Product
Marketing, Sales, Channel Marketing, Trade Marketing
and Media Planning.
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To register, click here
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