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Amir Nada

Head of SEO, Web Experience & Content Strategist,

TBWA Group Singapore

Amir Nada is the Head of SEO for one of Singapore’s largest advertising agencies, TBWA, and the founder of UPtimiser, a digital marketing consultancy for SMEs & start-up’s

He joined the agency last year to lead SEO efforts for clients such as Singapore Airlines, Singapore Tourism Board and Standard Chartered Bank. Prior he spend a year in the start-up realm in Hong Kong where he build and successfully exited one of his online start-up’s.

He has more than 10 years’ agency and consulting experience. Prior he worked with Resolution Media Australia, Isobar Melbourne and Syzygy London servicing clients such as Expedia, GM, Target, Avis, ANZ Bank, Telstra, Mazda, Australia Post, Barclays and 7-Eleven

Amir loves the constant evolution of both Googles search engine and user behaviour and the constant drive to stay educated and test new tactics and strategies.


  • Search Experience Optimisation (SXO)
  • Search Demand Mapping
  • Conversion Rate Optimisation (CRO)
  • Link Outreach