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Andy Wilson

Head of Strategy,


Andy Wilson has lived and worked in Asia for seventeen years. He is the Head of Strategy for BBDO Asia, leading planners across the region and developing innovative and effective communications strategies.

Andy runs the strategy department for BBDO across Asia, which includes +100 planners across 12 offices, and is ultimately responsible for the quality of the strategic thinking and effectiveness of our campaigns. He leads strategic planning for some of BBDO’s largest clients in the region, including AmorePacific & AIA.

Prior to joining BBDO twelve years ago, Andy worked at Ogilvy for six years, in Jakarta, Tokyo and Singapore.

Before Andy moved to Asia he worked for a number of brand consultancy and research houses in London during the 1990’s.

Andy is a graduate of Oxford University where he studied philosophy, psychology, and anthropology.


BBDO achievements under his leadership
Network of the Year (APAC Effies) – 2016 & 2017
Network of the Year (Tangrams) – 2015 & 2017

Personal achievements
APAC Planner of the Year (Campaign Asia) – 2012 & 2015
Jury member (Tangrams) – 2014, 2015, 2016, 2017
Jury member (APAC Effies) – 2015, 2016, 2017, 2018, 2020
Chairman, Effectiveness Jury (Adfest) – 2015