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Head of Marketing, Office of Undergraduate Admissions & Financial Assistance,
Singapore Management University
With over a decade of experience in student admissions, marketing and talent acquisition, Angela brings a wealth of experience to her current role overseeing SMU’s marketing efforts for undergraduate admissions. She has had extensive hands-on and management experience in digital and traditional media and is an advocate of the blended marketing approach in student recruitment. Having benefited from a liberal arts education in the US and having worked at various Institutes of Higher Learning (IHLs) across Singapore, she has an instinctive understanding of different models of education and the differentiated marketing strategies required to effectively engage prospective students.