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Benjamin “Mr Miyagi” Lee
Head of Digital & Social Content Strategy,
Tribal Worldwide (Part of DDB Group)
One of the founding fathers of Singapore’s social media scene, Benjamin “Mr Miyagi” Lee is the head of digital and social content strategy at Tribal Worldwide Singapore. In his current role, Benjamin is responsible for creating engaging and original social content for key clients including Unilever, McDonald’s, DBS, StarHub, SilkAir, Ministry of Communications and Information, and Ministry of National Development.
A prolific writer and media-neutral content creator, Lee has written and co-written original local content and theater productions. Lee also hosts a regular radio show on Power98 FM’s Own time, own target.