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Brian West

Senior Vice President and Senior Partner, Global Managing Director, Crisis Management,

FleishmanHillard

Brian West has more than 35 years’ experience in corporate & public affairs and issues/crisis management globally, including working in the US, Europe, Middle East, Africa and Asia. In Asia he started working in China in 1984.

Before joining FleishmanHillard, Mr. West worked in-house with Comalco Aluminium Limited and CRA Limited (now Rio Tinto) for nearly a decade, before becoming a consultant for more than 25 years.  As a consultant he worked in small, medium and large consultancies, including running the Asia Pacific operations for a Tier 1 global consultancy.

In issues and crisis management, Mr. West has managed the communication and stakeholder relations programs with governments, regulators, NGOs, media, unions, customers, suppliers, employees and local communities during some of the highest profile incidents.  In a number of cases he has been the key contact and spokesperson.

The crises include chemical tank farm explosions and the following days of fires; a gas plant explosion resulting in employee deaths; mine collapse and deaths; technology crises; consumer product recalls and withdrawals (food and pharmaceutical companies); and financial crises for banks and other financial institutions; as well as cyber breaches.

Mr. West has worked on coronial inquiries, Royal Commissions, and commercial and civil litigation.  His experience includes police and security investigations, extortion and fraud.

Mr. West has managed risk and vulnerability assessments (crisis audits), developed crisis preparedness strategies and run media and crisis training programs and simulations for governments, banks, insurance companies, superannuation funds, publicly listed companies, professional service and membership organizations, food companies, sporting organizations, telecommunications, technology, oil & gas and chemical companies.