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Charu has over 10 years of experience in strategic, digital and crisis communications, stakeholder and media relations as well as crisis, media and presentation training. She specialises in creating communications solutions to support business objectives of clients. She is an expert in developing crisis communication strategy and manuals as well as providing crisis counsel. Charu has worked both in-house and in agency, providing counsel to B2B and B2C clients in Australia, France, Hong Kong, Malaysia, Myanmar, Russia, Singapore, Switzerland, the UAE and the UK.
Prior to REDHILL, Charu worked at agencies including Burson Cohn & Wolfe (formerly Burson-Marsteller), Litmus PR, Klareco (formerly Bell Pottinger Asia) and Freshwater PR. She has worked with clients across industries including the public sector, adtech, enterprise, data analytics, ecommerce, mobile payments, cloud communications, professional services, healthcare and real estate.
Charu worked in London as part of the in-house communications team at Bryan Cave Leighton Paisner (formerly Berwin Leighton Paisner), an international silver-circle law firm, where she was responsible for raising the profile of the firm in Singapore, Hong Kong, UAE and Russia.
Charu holds a Masters of Arts in International Public Relations from Cardiff University, and a Bachelors of Accountancy with a Double Major in Corporate Communications and Accountancy from Singapore Management University.