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Christopher Daguimol

Group Head of Public Relations,


ZALORA is Asia’s online fashion destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 30-day free returns, fast deliveries as fast as 3 hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA is the online shopping destination with endless fashion possibilities. ZALORA is part of Global Fashion Group, the world’s leader in online fashion for emerging markets.

As ZALORA’s Group Director for Public Relations & Social Media, Christopher is responsible for the overall public communications strategy of the Group across Asia. He leads a team across six markets, taking care of media relations, external and executive communications, crisis and reputation management, events, corporate storytelling and branding, and social media

Before joining ZALORA, Christopher spent most of his PR career handling luxury and fashion brands which includes Louis Vuitton, Atelier Swarovski and Asia’s inaugural Men’s Fashion Week in Singapore. He has also worked on FMCG clients such as Unilever, DIAGEO and Asia-Pacific Breweries, and served as in-house PR lead for luxury properties and a non-profit organization. He specializes in running large scale events, crisis communications, media management and influencer engagement.

Christopher holds a Master’s Degree in Philosophy from National University of Singapore and a Bachelor’s Degree in Philosophy (Hons) from University of Santo Tomas.