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Dan Pankraz

Head of Brand Innovation,

Leo Burnett Australia

Dan is an internally renowned brand strategist and innovation specialist with over 20 years international experience in Sydney, New York and London working on some of the world’s most famous brands including Nike, adidas, Emirates, Samsung, Canon, Mercedes and Heineken. Dan has worked on innovation and experience design projects for Nike across Europe including Nike’s digital membership service, Nike Training Club app and Nike+ running service.

Dan leads The Diner, Leo Burnett’s business design practice which was recently named Australia’s 4th most innovative company in the prestigious AFR Innovation Awards.

Dan combines his cultural, brand and consumer expertise and has recently developed a bespoke Design Sprint methodology incorporating behavioural science and world-class ideation techniques to create breakthrough creative business solutions to People Problems. Dan has recently created new business models for Canon, including new Canon Kyoyu (peer-to-peer camera sharing marketplace), Canon PrintNow (on-demand printing service) and (Australia’s first subscription based cocktail kit service).

Dan also is passionate about building creative confidence and problem solving skills amongst youth and runs Design Thinking Workshops at schools and community centres in Australia for children aged 10-18.