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Douglas White

CEO,

PRDA

Douglas is a recognised social media expert, with more than 20 years of digital experience. He founded Asia’s first agency offering full social media management services and launched Standard Chartered Bank’s first global social media campaign out of Asia. Douglas has formulated and implemented social media strategies that deliver ROI-oriented and data-driven results focused on business requirements and clearly articulated goals. His clients include Standard Chartered Bank, BMW, Hyatt, LG, Banyan Tree, Simpson Marine, One2Free, Marriott International, GAP, Accor and many more.

Douglas was formerly from IBM and PWC Consulting, responsible for delivering web-based solutions for many Fortune 500 companies.

Douglas has a strong grasp of the social media landscape in Asia. He has also been featured on reputable international news outlets like CNN and is a frequent speaker at industry events.