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The Smart Local
Fauzi Aziz is the Marketing Lead at The Smart Local. While most recognise him for appearing in their videos, many do not know that he has taken on several different roles since he first joined the company in 2014. From his start as an Editorial Intern before moving on to managing their YouTube Channel, events and finally, his current role of conceptualising and executing social media content for Instagram and TikTok, he has developed a unique perspective on what works and what doesn’t for their audience and the larger digital media industry. To date, he has headed projects for major clients such as Google, McDonald’s and the Ministry of National Development.