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Senior Content Director,
Jane develops creative and impactful content campaigns for clients across Asia Pacific, to help brands tell compelling stories that engage their customers.
Jane’s broad experience in content development spans the fields of journalism, product and corporate communications. She integrates different content forms – text, images, videos and virtual reality – to ignite and sustain story-telling momentum for a range of international brands in automotive, technology, consumer and hospitality sectors.
Jane started her career as a journalist in The Straits Times and won awards for her stories on education in Singapore. She moved into content marketing and worked with a broad spectrum of clients including VMware, Fujitsu, iRobot, AIA, Cisco, Economic Development Board of Singapore, Resorts World Genting, MasterCard, Ford and Infiniti.
Having worked in London, Bangkok and Hong Kong for 12 years in all, Jane has an insider understanding of the region.
Jane has a Bachelor of Communication Studies from Nanyang Technological University, Singapore and a Masters of Thai Studies from Chulalongkorn University. She is fluent in English, Thai, Mandarin and Cantonese.