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Lee Huei Chern

Head, Strategic Communications & Insights,

Sport Singapore

Huei Chern is an integrated communications specialist who has led many award-winning campaigns for both local and international brands.

As Head of Strategic Communications and Insights, Huei Chern is responsible for developing strategic narratives and partnerships as well as Sport Singapore’s research and analytics capabilities.

Since joining Sport Singapore in 2012, she has spearheaded the development of the organization’s communications and community engagement strategies and roadmaps for both national and tactical initiatives such as Team Singapore, the 28th Southeast Asian Games, the 8th ASEAN Para Games. These efforts broke new grounds with innovative programmes that not only helped rally the nation to the two games, they also won multiple best-in-class awards.