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Lee Song Kwang


Hatch Media

Lee is the co-founder of Hatch Media, that started off as a tee shirt label back in his university days. Over the years, it evolved into a youth marketing specialist that specialises in youth engagement and outreach. With over 10 years of working with clients such as Sony, Citibank, Singtel, Cerebos, Kao, Singapore Health Promotion Board and more to engage the youth audience, Hatch Media continue to engage the youths in this everchanging landscape.

On a personal note, he has been working with youth organisations over the last 20 years as a trainer and volunteer. He is a certified behaviour and career consultant that provides training on leadership, mentorship and other enrichment courses for youths and young working adults. He also volunteers with various youth organisations such as People’s Association, *SCAPE, National Youth Council and other organisations over the years in various projects and committees as well as leading an overseas delegation representing Singapore Youths.