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Liliane Sek

Senior Director, Brand Activation, SEAPAC,


Liliane leads the Brand Activation team for adidas South-East Asia & Pacific based in Singapore, looking after Brand Communications / Activation, Omni-Channel, VM, EIM and Digital Activation.

Prior to that, she held various roles within Product and Category Marketing for adidas South-East Asia & Pacific, as well as South-East Europe, where she developed and implemented strategic marketing plans to meet local market needs.

Liliane was born and raised in Germany, and holds a MSc in Finance from ALBA Graduate Business School and a BSc in Business Administration with a major in Management from the American College of Greece.