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Lina has been shaping narratives for over a decade. Currently the Managing Director at Mutant Communications, an award-winning regional agency, Lina focuses on driving the team’s double-digit growth each year, while working on strategic accounts and crisis communications.
Prior to Mutant, Lina led the Consumer team at MSLGROUP Singapore, driving brands such as Netflix, Discovery Southeast Asia and Far East Hospitality amongst others. Previously, Lina built the regional team at Lazada Group as the Vice President of Consumer PR, where she positioned the company as an eCommerce leader in just six months.
While heading the Microsoft Singapore PR team, Lina was the go-to contact for consumer technology journalists, winning positive reviews for the latest gadgets. She also led integrated digital projects at Social@Ogilvy, heading award-winning campaigns for Unilever’s Nestle and the Health Promotion Board. Lina established a strong foundation and passion in PR through her initial years at Edelman.