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Michael Batistich

Head of Insights and Analytics,

We Are Social, Sydney

Michael Batistich is the Head of Insights and Analytics for Australia’s largest specialist agency in social media marketing, We Are Social Sydney.

He joined the agency shortly after the launch in Australia and has spent the past eight years delivering social media insights for clients such as Samsung, Netflix, Amazon, Disney, Commonwealth Bank, AGL, Optus, Westpac, Woolmark, Suncorp, Australian Government, Australia Post, BBC, Kia Motors, eBay, Expedia, and Yellow Tail Wines.

Michael has more than 15 years’ agency and consulting experience. Prior to joining We Are Social Batistich worked with DDB Sydney, Vision Critical Research and Lion Beverages in brand management.

Michael puts a common sense framework around the ever changing world of social media analytics, with a focus on measuring business outcomes as the key to long-term success. He passionately advocates for social thinking, customer centricity and leveraging social tools to automate reporting.

Specialities:

  • Social paid, owned, earned and social service analytics
  • Data wrangling, automation, warehousing and visualisation
  • Influencer measurement