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Founder, Moore's Lore Media,
Former CEO, Click2View &
Head of Content & Business Development, Beach House Pictures
Neal is a content strategist and creator with 20 years’ experience in TV, publishing, advertising and film across the UK, USA and Asia, where he is currently based. Trained originally as an actor then as a journalist, Neal co-founded Click2View, Singapore’s first dedicated content marketing agency in 2010, where he produced video marketing campaigns for world class brands including AIA, Ben & Jerry’s, Canon, Cisco, Citibank, Google, HSBC, Panasonic, Singtel & Visa.
Client work examples include Visa’s ‘Solo Traveller’ campaign featuring influencer-led travel documentaries that garnered hundreds of thousands of views across social media; and Ben & Jerry’s ‘We Make It All Better’ campaign featuring animated social media videos that achieved 12 times the average organic engagement rate.
In May 2017, Neal sold his stake in the agency and spent a year writing, developing and producing two short films, a sitcom, and a podcast series, with a feature still in the works. Ever the entrepreneur, he also founded Moore’s Lore Media – Content Strategy & Storytelling Solutions, which helps people and organisations define their narrative and share it with the world online, on-screen and on stage at www.mooreslore.com.