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Managing Director, Head of Strategy,
WE Red Bridge, China
With 15 years of communications industry experience, Nicky advises global brands on their communications strategies in China and APAC region across a variety of sectors, including travel and hospitality, sports and fitness, luxury and fashion, food and nutrition, technology and healthcare. Clients she has advised include Aesop, Apple, DFS, Diageo, Estee Lauder, Gemalto, Melia Hotels International, La Liga, lululemon, Rosewood Hotels, TaylorMade and Ted Baker.
Nicky is a brand strategist who takes an in-depth approach to planning the navigation of her clients through China’s forever shifting media and consumer landscapes. Firm in the belief that successful communications must deliver tangible business results, she leads her team to produce high-impact campaigns and sustainable engagement programs that deliver maximum return for clients.
Nicky joined WE Red Bridge as a Managing Partner in its founding year 2009 to lead the brand marketing practice. Through strategic hires and hands-on leadership, she focused on continually evolving the agency’s capabilities to ensure holistic approach to client briefs and integrated approach to solutions.
In her current role as Managing Director, Head of Strategy, she is responsible for accelerating the agency’s offerings across Digital, Creative and Insights & Analytics, while continuing to provide strategic consultancy across all of their clients.