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Nicolas Mendel

Social Media Director,

Ogilvy & Mather Worldwide Singapore

Nicholas leads the Ogilvy Social.Lab in Singapore, responsible for building robust social strategies and execute paid social campaigns for global brands. Clients he has worked with include American Express, IBM, Rockwell Automation, FM Global, Adyen, McKinsey, Nespresso, Philips Electronics and Boehringer Ingelheim.

Originally from Belgium, Nicolas started his career at Social.Lab in Brussels. After the acquisition of the company by WPP, he was asked to develop the Social.Lab branch in the UK in partnership with Ogilvy and now in Singapore. Prior to working in London, his global experience includes handling the campaign management of big European accounts such as the European Parliament.

With a true passion for the Ogilvy network (he participated to the Ogilvy A.T.N EMEA program in 2016) and the development of the social expertise across the network, Nicolas has the strong conviction that media tactics and creative ideas have to work hand and hand to deliver better impact on brand’s ROI.