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Pan Huiyan

Regional Content and Community Lead,

Shopee

As the Regional Content and Community Lead, Huiyan is responsible for content marketing for Shopee across the region. Huiyan carries with her a wealth of experience and passion in content strategies and data analytics. Prior to joining Shopee, she held the role of Business Director at StyleHaul, helping global clients across FMCG, travel and tech to develop and measure the performance of digital campaigns. Before that, she managed TVC, in-store and digital advertising efforts for regional clients as Account Manager in BBDO Singapore.

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support.