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Mezzo Labs Hong Kong
Former Head of Data, APAC, Digitas
Patrick Milburn is Managing Director of Mezzo Labs Hong Kong, a marketing analytics consultancy originally founded in London in 2006. He joined in May 2018, and is responsible for establishing and growing Mezzo Lab’s APAC business, as well as being tasked with bringing their unique culture and proposition to the region.
He was previously Head of Data, APAC, for Digitas, part of Publicis Groupe, for 3 ½ years. His role was focused helping clients put data at the heart of their business to establish a customer first, data driven, culture. He was responsible for building Digitas’ capabilities across Asia in the areas of Data Consultancy, Data Analytics, Data Science & Data Engineering. Over his tenure, he grew his team from 5 to 40+ colleagues, across diverse markets including HK, SG, China, India and Australia, and winning clients such as Shangri-La, Prudential and Pernod Ricard China.
Before moving to Hong Kong, he was working for Digitas in London, with stints at Lloyds Banking Group, Barclays and Barclaycard prior to joining the agency world.
Overall, he has 10 years digital and data experience working on clients in a variety of industries across Europe and APAC, including automotive (Helios, Michelin, Goodyear), finance (Barclaycard, Lloyds, UOB, HSBC, Prudential), travel (Virgin Atlantic, Cunard, Cathay Pacific), hospitality (Pan Pacific Hotel Groups, Shangri-La, Banyan Tree), and retail (Uniqlo, Woolworths, Watsons), amongst others.