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Head of Social,
Leo Burnett Shanghai
With over 10 years of digital experience, Peggy helps brands to be meaningful and relevant to consumers in the local social environment. As the Head of Social at Leo Burnett Shanghai, Peggy offers a unique blend of branding, creative instincts and social media positioning strategy to her clients. Clients she has worked with include McDonalds, Coca-Cola, P&G, Ford, Pfizer, Mondelez, Porsche, Adidas, Loreal and Chivas.
Prior to joining Leo Burnett, Peggy was the Senior Strategy Director at Wavemaker, helping clients leverage media, content and technology to drive business growth. She was also the Cross Channel Planning Director at GTB (part of the WPP group), responsible for planning the consumer purchase journey through brand interactions in the digital ecosystem.
Peggy started her career as a Digital Consultant at Saatchi & Saatchi, providing thought leadership, strategic, analytic and consumer insights on digital marketing initiatives.