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TODAY and TNP
As a PR consultant, P N Balji has worked with government ministries like the Ministry of Home Affairs, agencies like PUB, NEA and NTU. He has handled crisis situations for top surgeon Susan Lim and upmarket club Ku De Ta. Also, he has co-authored a book on crisis communication, We Have a Problem. His extensive experience in print, TV and online media has given him a unique perspective into the PR craft as it is practised here. He spent 35 years working his way up from newspaper reporter to sub-editor to editor. He was editor of The New Paper for 10 years, founding editor and CEO of Today. He co-hosted Talking Point in Channel News Asia and founded news website The Independent Singapore. He writes regularly on current affairs and communications. He has also done consultancy work for overseas publications, being involved as project leader to convert the New Straits Times in KL from a broadsheet to a tabloid and to help in the makeover of Indian magazine The Week. Balji also did a prototype of a newspaper for women for The Hindustan Times in Delhi.