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Chief Marketing Officer,
Swinburne University of Technology
Sarah Graham is the Chief Marketing Officer and Director of Marketing, Recruitment and Channel Integration at Swinburne University of Technology. In 2017 Sarah was identified by CMO Magazine as one of Australia’s Top 50 CMOs for her innovative approaches to marketing.
Sarah has a proven track record of profitably developing new revenue sources. She has a keen interest in the application of digital marketing to student recruitment in particular using a multi-channel approach to prepare integrated marketing campaigns. Her interest is focussed on ensuring strong ROI from marketing activity through using data to ensure effective marketing campaigns.
Sarah has over 20 years’ experience in marketing, sales and business development gained in universities and training institutions in Australian and international markets. Prior to joining Swinburne, Sarah was Marketing Director, Australasia at Study Group, one of the world’s largest private education providers, where she oversaw marketing and recruitment for VET, English language, university pathway and degrees. Sarah also served as the Director of Marketing and Business Development for the College of Business and Economics at the Australian National University for 7 years.