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Susannah Jaffer



Susannah Jaffer is the founder of ZERRIN (, a Singapore-based company driving awareness of sustainable fashion & beauty. A media platform, marketplace and directory working with a growing community of emerging brands, the platform is fast becoming Asia’s leading gateway for ethical consumerism.

A former magazine editor, in 2016 Susannah woke up to the colossal impact of the retail industry on people and the planet and knew she wanted to create change. After learning to heal her toxic relationship with her wardrobe and discovering the sustainable alternatives available, she set out to build a company that would enable and empower consumers to embark on the same journey.

Susannah is also a writer, photographer and brand consultant. In 2018 she launched ZERRIN STUDIO ( as the creative agency arm of ZERRIN, which helps launch, build and nurture better brands with socially responsible values.