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Vice-President Marketing, East & South Asia & Pacific,
Vincent Ong is the Vice President of Marketing and heads up marketing for the East and South Asia & Pacific region encompassing Brand and Tactical Marketing, Digital, Communications and PR, CRM, Loyalty and Marketing Partnerships. In his role, he defines and executes the regional vision and overall marketing strategy aimed at brand building and demand generation into Club Med resorts worldwide to meet business objectives. His scope includes driving brand positioning, awareness and preferences; development and deployment of digital vision and strategies which includes paid search campaigns, organic search strategies, mobile, tactical marketing, digital platforms, content marketing and social media; developing and driving Brand and Corporate PR strategies; driving CRM aimed at retention and loyalty; deploying the Great Members loyalty program and driving strategic marketing partnerships. He works closely with the Global Marketing, Digital & Technology teams as well as Country Marketing teams to drive marketing objectives as well as collaborate on new innovative initiatives in the digital, distribution and mobile.
Prior to joining Cub Med, Vincent was the Asia Pacific Senior Director of Brand Management for five differentiated lifestyle hotel brands under Starwood Hotels & Resorts (subsequently Marriott International) from 2007 to 2016. He led and managed the Brand Management and Brand Marketing functions for the five brands of Sheraton Hotels & Resorts, Westin Hotels & Resorts, Four Points by Sheraton, Aloft Hotels and Element Hotels in Asia-Pacific covering over 250 hotels across 20 countries. Vincent was also part of the extended Global Brand team to conceptualize, develop and roll-out guest experience initiatives aimed at bringing signature brand experiences to life. Additionally, his role encompasses the management and implementation of operational Brand Standards which include branding, operational and service standards development, roll-out and implementation in hotel and resorts.
Vincent started a career in hospitality in 2003 as the Director of Six Sigma for the Sheraton Imperial Kuala Lumpur managing and implementing business performance improvement projects and operational excellence across different properties. Prior to that, he was with Accenture where he led teams and consulted for financial services organisations, government bodies and private sector companies in strategy, business planning, process re-engineering and mergers & acquisitions. During that time, he led major banking mergers and acquisition projects in Malaysia and Singapore. Vincent also previously worked with KPMG in both the Management Consulting and auditing arms.
A native of Malaysia, Vincent holds a Bachelor of Commerce (Honours) degree with a major in Accounting from the University of New South Wales, Sydney, Australia. He is a Certified Practicing Accountant with CPA, Australia and holds a certification in Logistics and Supply Chain Management.