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Wu Ying Ying

Regional Head of Communications,


After clocking four years at a boutique public relations agency, Wu Ying Ying decided to challenge herself with an in-house communications role at a relatively unknown start-up. Fast-forward three years, ShopBack now enjoys a high level of awareness regionally across seven countries.

Despite being a one-man team based in Singapore, she is able to steer the transformation of ideas into action. She takes pride in having great colleagues for killer-team executions.