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Head of Strategy & Social, Proximity China
Omnicom Precision Marketing Group
Lin Yu has about 20 years of experience in strategic planning /content marketing and is one of the most experienced China local strategists. He has worked as Planning Director and the Head of Planning in several big advertising agencies such as Y&R, LOWE and Saatchi & Saatchi.
He has a deep understanding of the China market environment and the new generation of Chinese consumers. He always provides the best brand and communication strategy in order to meet client’s business goal and change consumer’s behavior . He has worked on a wide range of categories and brands such as Unilever, Danone, SPDB, Sanofi etc.
Lin Yu joined Coca-Cola China as Creative & Content excellence director in 2012. In nearly 6 years, he has been in charge of integrated market communication for multiple brands including Minute Maid, Sprite, Fanta, Ice Dew Chun Yue etc.