Crisis Communications with Social Media - Are You Ready?

You have recognised that Social Media is an important communication channel not to be missed. You have also seen how multinational corporations and global brands can suffer under consumers’ wrath through Social Media.

Good news travels fast online, but bad news travels faster. Now, with social networks, blogs and microblogs, the speed with which bad news can travel online is staggering, as everyone can get in on the conversation almost instantly. As a PR professional, how can you leverage on social media to manage crises effectively and to safeguard your corporate reputation?

This 2-day workshop on “Crisis Management & Social Media” aims to provide up-to-date strategies that harness the power of social and traditional media to survive crises in today's modern age. Learn how to identify potential crises and key target audience; create communications action plan; develop message platforms and discern the right media that provides the best format for delivery. Know how to avoid the pitfalls of high-pressure, difficult situations; obtain more accurate and balanced reporting as well as develop and execute a positive recovery strategy.

Unique Features:

• Social Media emphasis

• Cross-media integration strategies

• Live exercises & simulation

• Cross-industry case studies involving consumer products, commercial aviation, energy, pharmaceuticals, food  manufacturing & distributing, government agencies & NGOs

Real-Time Crisis Simulation

Fast-paced exercise demonstrating the value of crisis communication tools, techniques and platforms. Don't miss!

Workshop Leader :

Graham Vink, Managing Director, Vink & Associates / International Communications, Washington DC

•  Public Affairs & Crisis consultant with substantial experience in Asia and the US

• Former award-winning US newspaper journalist with 20 years' experience

• Held senior leadership roles in leading international PR firms

• Past clients include Novartis, Citibank, Volkswagen, Daimler-Chrysler, Société Générale Private Banking, Watson’s, Masterfoods, Intercontinental Hotel Group, CIBA Vision etc.

Detailed Programme, Please visit

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