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WORKSHOP OVERVIEW

 

Social Media, Mobile, Web: Can you Choose the Right Mix?

Are you able to identify suitable touchpoints and implement the right tactics to engage?
Can you craft compelling content targeted at your audience across different channels?
How do you manage limited resources and develop a cross-functional digital team?

Acquire Tips to Create a Successful Integrated Digital Strategy

Join us at this 2-day workshop to acquire practical strategies to increase brand awareness and maximise engagement with digitally savvy consumers today. Examine how to identify the right digital channels to engage your audience and develop an effective integrated digital strategy across social media, mobile and web. Learn how to set metrics for social media, owned media and earned media including influencers to measure digital success. Don’t miss the chance to acquire techniques in transmedia storytelling and pick up secrets to strengthen your digital brand presence and move consumers from brand awareness, to engagement, to adoption, and to advocacy.

Unique Features

  • Led by a digital marketing expert with in-depth knowledge on markets including Singapore, Philippines, Malaysia, Indonesia, Thailand, Vietnam and Australia

  • Hands-on exercises such as customer journey mapping, KPI framework development & more

  • Best practices and pitfalls to avoid with case studies from a wide range of industries

Programme Highlights

Traditional vs. Digital Branding

How has branding changed with digital?

Integrated Digital Strategy

Social media, mobile, web: Selecting the right mix

Digital Consumer Journey

Strengths vs. weaknesses of each channel

Setting KPIs & Measuring Success

Integrating data from online and offline

Digital Storytelling

How to provide value in brand communication?

Social Media Engagement

User behaviour on Facebook, Instagram, YouTube etc.

Web & Mobile

Power of Google Analytics

Overcoming Internal Challenges

Recruitment, training, structure, management

Workshop Leader

 

Bonsey Jaden is a full service digital agency dedicated to building iconic brands in the online world with extensive expertise in digital branding, social media, web and mobile development, digital advertising, online promotion and data analysis. Clients include Wandah, Mondelez, Visa, Epson, Nescafe, Chevron, BBC Worldwide, Microsoft Surface Pro 4, Watsons, AIA, Asiana Airlines, Maybank, Cetaphil and more.

 

Daniel Posavac, CEO, Bonsey Jaden

Daniel has more than 10 years of digital marketing experience, with expertise ranging from digital strategy to campaign development and execution. Experienced working with all types of brands, both internationally and across Asia, Daniel currently focuses on overseeing his agency’s regional operations and helping clients develop their digital marketing strategy while creating memorable and engaging customer experiences.

Daniel has headed up projects with brands such as
Unilever, Fox Sports, ANZ, Reckitt Benckiser, Great Eastern, Globecast, DBS Bank, Galderma and more.

What Past Delegates Have Said

“I appreciate all the case studies and tactics shared by Daniel. They are useful.”

“The content was comprehensive and there’s sufficient breadth in terms of the topics covered.”

“Daniel clearly and effectively delivered a sound integrated digital framework and how the key components and layers work together.”

Pleased with the level of knowledge that the trainer has and the passion he showed in his delivery.”

Benefits of Attending

  • Examine fundamental brand building principles & how to integrate digital & traditional branding

  • Evaluate the 4 key phases of digital customer journey & identify suitable touchpoints

  • Gain insights into the 10 principles of customer-centricity & 6 elements of digital strategy

  • Grasp how to leverage on data as the core to target market definition & audience segmentation

  • Assess how to determine the right channels & best frequency to publish your content

  • Learn to leverage on influencers & word-of-mouth advocacy to communicate brand effectively

  • Acquire tips to develop winning social content & integrate content across different channels

  • Analyse user behaviours & explore new and upcoming platforms like Snapchat, Periscope etc.

  • Examine how to manage crises on social media & the 4 steps to develop a social media strategy

  • Determine role of website in customer journey & differentiate between beauty & user experience

  • Define key considerations of web presence: Information architecture, visual design, website content etc.

  • Weigh the respective roles & advantages between agency & in-house digital teams

To register, click here

*K. Wong (Dec 22nd, 2015) The Explosive Growth of Influencer Marketing and What It Means for You. Retrieved on 15 December 2016, from http://www.tashimajones.com/single-post/2015/12/22/The-Explosive-Growth-Of-Influencer-Marketing-And-What-It-Means-For-You

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