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CONFERENCE OVERVIEW

 

How Irresistible is your Brand?

Prospective students are spoilt for choice. International branch campuses, joint programmes, national institutions, private education— is your university standing out in a crowded market?

Beyond reputation rankings, do you have a unique brand positioning?
Across faculties and campuses, are you telling a consistent brand message?
Can you get the buy-in from faculty members on the use of social media?
Are you using the right digital platforms to reach different target audience?
Can you turn academic and research content into interesting stories?

Join us at this exciting 1-day conference to acquire refreshing strategies on developing a strong, unique brand and achieving recruitment success. Get the inside scoop of how Western Sydney University digitalizes its student experience and how University of South Wales creates interesting content to engage prospective students. Discover how Curtin University tailors its social media recruitment strategies for different international markets. Find out how Singapore University of Technology and Design successfully integrates brand messages across the organisation for a consistent identity.

 

Conference Highlights

SUTD’s Distinctive Brand Identity

Integrating branding into every marketing strategy

University of South Wales’ Content Strategy

Telling engaging, powerful brand stories

Curtin University’s International Recruitment

Tailoring digital content to market needs, preferences, expectations

Western Sydney University’s Rebranding

Objective, considerations, steps

Digital Recruitment

Identifying relevant touch points, events, influencers

 

Benefits of Attending

  • Learn how SUTD creates a brand voice that stands out and resonates with prospective students

  • Discover how to go beyond reputation rankings and sustain a strong brand presence across time

  • Find out how Western Sydney University overcame challenges during its branding transformation

  • Hear how to position your brand among stakeholders and achieve buy-in for rebranding efforts

  • Acquire fresh, creative social media strategies to inform, educate and attract potential students

  • Gain insights on how to drive audience from social to your website and deliver a seamless experience

  • Understand how University of South Wales make academic content interesting to a non-academic audience

  • Pick up strategies to produce interesting videos on a tight budget and co-create content with students

  • Analyse how to continuously create and source for interesting content for your target audience

  • Examine how Curtin University makes internationalisation a strategic priority for its branding

  • Network with fellow leading marketers and practitioners from the higher education industry

Who Should Attend

Senior level executives responsible for communications, marketing, branding, student recruitment, admissions, programmes, student development, partnerships from the higher education industry

 

To register, click here

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