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CONFERENCE OVERVIEW

 

Are you Staying Ahead of Competition?

From business analytics, to social media marketing to entrepreneurship, institutions are ramping up their game to attract quality students looking for programmes with the best prospects. Universities are now offering experiential learning, opportunities of cross cultural global exchange, holistic curriculum including innovative and problem solving skills— and prospective students are spoilt for choice. How can institutions retain a distinctive value proposition and innovatively attract top talent in today’s highly competitive landscape?

Join us at this power-packed 1-day conference to discover refreshing digital and social media strategies to drive student engagement and recruitment. Discover how Singapore University of Technology and Design creates a unique brand voice that stands out from competition and be inspired by Western Sydney University’s bold and refreshing rebranding strategy to attract high performing students. Hear how Macquarie University and Loughborough University creatively leverage on content marketing to increase its social media reach and engagement. Find out from Curtin University on how to tailor your international marketing social media strategies across Asia

 

Conference Highlights

SUTD’s Distinctive Brand Identity

Integrating branding into every marketing strategy

Macquarie University's Digital Recruitment Strategy

Fresh, creative social media strategies

Loughborough University's Content Marketing

Telling engaging, powerful brand stories

Curtin University’s International Recruitment Strategy

Tailoring digital content to market needs, preferences, expectations

Western Sydney University’s Rebranding

Objective, considerations, steps

 

Benefits of Attending

  • Learn how SUTD integrates brand messages across its entire organisation for a consistent identity

  • Discover how to go beyond reputation rankings and sustain a strong brand presence across time

  • Find out how Western Sydney University overcame challenges in digitalising its student experience

  • Hear how to position your brand among stakeholders and achieve buy-in for rebranding efforts

  • Acquire strategies from Macquarie University on developing a social brand persona

  • Gain insights on how to drive audience from social to your website and deliver a seamless experience

  • Understand how Loughborough University makes academic content interesting to a non-academic audience

  • Pick up strategies to produce interesting videos on a tight budget and co-create content with students

  • Examine how Curtin University makes internationalisation a strategic priority for its branding

  • Analyse how to continuously create and source for interesting content for your target audience

  • Network with fellow leading marketers and practitioners from the higher education industry

Who Should Attend

Senior level executives responsible for communications, marketing, branding, student recruitment, admissions, programmes, student development, partnerships from the higher education industry

 
 

PIC Applicable to Singapore Registered Companies.

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