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CONFERENCE AGENDA

 

Registration: 8.30am
Conference: 9am
5pm
Morning, afternoon refreshments & lunch will be served at appropriate intervals

 
     
  Discovering a Brand Voice that Stands Out and Resonates with SUTD’s Incoming Wave of Students

 

  • Creating a distinctive branding for SUTD among existing institutions

  • How to integrate brand messages across entire organisation for a consistent identity?

  • Holistic branding efforts – Making SUTD’s brand part of every marketing strategy

  • Beyond reputation, how SUTD maintains a strong brand presence across time?

Corinna Choong, Senior Director, Marketing & Communications, Singapore University of Technology and Design

   

 

  Western Sydney University's Bold, Refreshing Rebranding: Strategy to Execution

 

  • How Western Sydney University began its rebranding: Objective, considerations and steps

  • How Western Sydney University positioned the brand among stakeholders?

  • From transformation phase 1 to 5: Challenges and how to overcome?

  • Digitalizing the student experience: Changing the Student experience through enrolment

  • Sustaining the Western Sydney University’s rebranding effort and ensuring stakeholder buy-in

Glenis Carroll, Executive Director, Marketing, Western Sydney University

   

 

  Digital Recruitment: Fresh, Creative Social Media Strategies

 

 
  • How to develop a social brand persona

  • How to get the buy-in from faculty members on the use of social media

  • How to identify the right social platforms to reach different target audience

  • How to increase social media reach and engagement

  • Driving audience from social to website: How to ensure a seamless experience?

 
   

 

  Using Content Marketing to Recruit Students: How to Produce and Distribute Engaging Content

 

  • How University of South Wales co-creates content with its students

  • How University of South Wales makes academic content interesting to a non-academic audience

  • Video storytelling: How University of South Wales produces interesting videos on a tight budget

  • Strategies to consistently create and curate powerful brand stories

  • Creative case study – How our Random Acts of Kindness campaign was pure gold

  • How University of South Wales assesses the effectiveness of its content marketing

Rebecca Moore, Digital Marketing Manager, Marketing and Student Recruitment, University of South Wales

     
  International Marketing: Dive into Cross-Cultural Insights and Understand how Curtin University Tailors Marketing Tactics

 

  • How needs, preferences and expectations differ across countries and cultures?

  • Local vs. international marketing: How Curtin University’s strategies differ?

  • Content and social platforms to effectively engage Curtin University’s target audience

  • Challenges for student recruitment in Asia: How Curtin University overcomes?

  • How to make internationalisation a strategic priority for Curtin University’s branding?

Barbara Lung, Deputy Director, International Student Recruitment, Curtin University

   

 

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