Super Early Bird Fee

Register and Pay
by 16 Mar '18

Early Bird Fee

Register and Pay
by 12 Apr '18

Regular Fee

Register and Pay
after 12 Apr '18

$995.00(USD) $1,095.00(USD) $1,195.00(USD)

Group Discount! Enjoy 10% off when you register for 3 or more

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by stipulated date.
  2. Group Discount only applies to registrations from the same company registering at the same time, issued in a single invoice and of the same billing source.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
  7. Fee includes lunch, refreshments and documentation.
  8. The organiser reserves the right to make any amendments that it deems to be in the interests of the event without any notice.
  9. Any information provided by registrants will be used for the primary purpose of event administration and upcoming events updates. For more information, please visit: http://www.conferences.com.sg/privacy-statement/

CANCELLATION & REPLACEMENT

A replacement is welcome if you are unable to attend. A full refund less 10% administrative charge will be issued for cancellation received in writing by 6 Apr 2018. A 50% refund and a set of documentation will be issued for cancellation received by 20 Apr 2018. Regrettably, no refund will be issued for cancellation received after 20 Apr 2018 or for “no show” participant. You will however receive a set of documentation.

Can you communicate your message clearly while keeping it short and concise?
Is your writing simple and direct, yet relatable and personal?
Do you spend too much time finding the appropriate words or tone?
Can you write creatively and adopt different styles to engage your reader?

Join this 2-day practical workshop to acquire techniques in simple, clear, concise writing for effective communication. Learn how to tailor your message to your audience and shorten complex sentences. Acquire skills to write tactfully without offending, using the right tone to influence and persuade your readers. Find out how to efficiently organise and structure your content in a logical manner. Pick up editing and proofreading strategies to improve accuracy.


Takeaway practical skills that can be immediately implemented at your workplace

    • Find out what are the elements of a modern professional style
    • Pick up proofreading guidelines using 3Ls template – length, layout, language
    • Acquire 7 strategies to achieve a clear and concise writing style
    • Learn how to use high frequency and familiar vocabulary in your writing
    • Discover how to omit wordy phrases and redundancies in your sentences
    • Analyse accuracy by focusing on common errors and grammar mistakes
    • Gain frontloading techniques at document, paragraph and sentence level
    • Understand how to structure reports and proposals effectively
    • Examine the 10 do’s and don’ts for email writing in the workplace
    • Assess how to strike the balance between conciseness and politeness
    • Explore the nuance, subtlety and sophistication of tone for greater influence

Practical hands-on learning

  • Analyse, edit and re-write sample documents
  • Assess samples for cohesion, coherence and analytical content
  • Apply the 5 Rs to tailor your message to the audience in an individual writing task
  • Work on a case study to apply the skills of tactful, persuasive language
 

Workshop Leader

Richard Charles

Business Writing Consultant,

Connect Communication

BW5-Connect Communication

Richard Charles has over 28 years of experience as a language instructor and business English consultant in Hong Kong. He works with clients to assess staff needs and develops interactive, target-focused courses for workplace communication and business English.

 

He has taught business communication skills courses at organisations including IBM, Marks and Spencer, Maersk, Standard Chartered Bank, Amway China Limited, Cathay Pacific, The Peninsula Hotel, The Hong Kong and Shanghai Hotels Group and more.

 

Richard is a University of Cambridge TESOL approved examiner for the Business English Certificate (BEC), the International Certificate in Financial English (ICFE), the Business Language Testing Service (BULATS) and the International examinations.

What our past delegates have said

It is a very practical and interesting training. It helps to refresh my English basics knowledge and provides a very interesting way for us to learn.

Thanks to Charlie for this lively and well-prepared two-day lesson. I enjoyed it very much!

The course is very well organised. From the materials to the venue. I hold high regard for the speaker.

The course is very useful with tips and the speaker has passion in his teaching.

 

Agenda

  • Session 1: Developing a Reader-Centred Approach

    • What are the elements of modern professional style?
    • Samples of effective plain writing campaigns
    • Tailoring your message to the audience through:
      • Reason
      • Relationship
      • Relevance
      • Response
      • Representation
    • Proofreading guidelines using 3 Ls template – length, layout and language
  • Session 2: Achieving a Clear and Concise Writing Style

    7 strategies to write in a simple and direct manner:

    • Shortening sentence, paragraph, overall length and appreciating the significance of the Gunning’s FOG Index and the Flesch Reading Scale
    • Using high frequency, familiar vocabulary
    • Avoiding ‘officialese’, ‘formalese’, ‘legalese’ & 19th ‘centuries’ language
    • Omitting wordy phrases and redundancies
    • Preferring verbs to nouns – avoiding nominalisation
    • Leaning towards the active voice and controlling the passive
    • Steering clear of clichés and ‘management speak’

    Exercise: Analyse, edit and re-write sample documents

  • Session 3: Hands-on Writing Exercise and Review

    This session will consist of re-looking at all the key learning points of the day with group reinforcement activities. Putting theory into practice, delegates will then work on an individual writing task keeping in mind the 5 Rs to tailor your message to the audience and having hands-on practice on writing clearly and concisely.

  • Session 4: Editing and Proofreading Skills

    Reviewing the 3 Ls – length, layout and language

    • The 5 Cs to check and edit sample documents:
      • Conciseness
      • Clarity
      • Completeness
      • Correctness
      • Courtesy
    • Analysing accuracy and writing to the point by focusing on:
      • Common errors and grammar mistakes
      • L1 interference and false friends
      • Collocation and confusion
    • Introducing online tools, proofreading and reference apps
  • Session 5: Organising and Structuring Your Writing

    • Frontloading techniques at document, paragraph and sentence level
    • Structuring reports and proposals effectively:
      • Two-part purpose statements
      • Previews
      • Summaries
    • Tips for writing:
      • Reports
      • Proposals
      • Business letters
      • Business articles/ News stories

    Exercise: Analysing samples for cohesion, coherence and analytical content

  • Session 6: Professional Email Writing, Language and Tone

    • Examining 10 Do’s and Don’ts for email writing in the workplace
    • How relationship, topic and context determine tone
    • Exploring the nuance, subtlety and sophistication of tone for greater influence
    • Answering complaint emails and focusing on neutrality
    • Striking the balance between conciseness and politeness
    • Methods of manipulating tone
    • Writing tactfully without offending when rejecting requests
    • Written communication within cross-cultural context
  • Session 7: Practice Exercise and Review

    This session will consist of an overview of the entire 2 days with reinforcement activities. There will be a case study activity where one group will write to another group and respond according applying the skills of simple writing, organising content and tactful, persuasive language.