Reimagining Digital Consumer Experiences: The New Norm
The acceleration of digital engagement has resulted in businesses having to step out of their comfort zones and innovate quickly to either replace or complement traditional, in-person experiences. Nonetheless, the relationship between a brand and its customers is nurtured over time and built by experiences along several online and physical touchpoints.
With the outbreak of the pandemic, it further forces businesses into a digital-only way of life – and it is here to stay. Many are stuck – does going online mean losing human touch in delivering the service? How can brands overcome this challenge?
Can you deliver experiences that meet customers’ needs?
How do you engage meaningfully on effective user touchpoints?
Can you identify customer pain points and address them quickly and effectively?
Addressing Consumers’ Needs, Forging Stronger Ties in the Post-Pandemic Era
Join our dynamic 3-day virtual workshop to acquire skills on designing authentic and personalised digital consumer experience. Design effective strategies and deploy content for Facebook, Instagram, LinkedIn, TikTok, WhatsApp and Telegram. Discover the importance of identifying and segmenting target audience. Build a united channels ecosystem to achieve effectiveness and efficiency. Deliver the right message in the right channel at the right time. Identify key metrics and learn how dashboards can help automate workflows and reporting.
Workshop Highlights
The Consumer Channels of Today
- Why consumer experience matters
- APAC State of Digital and Channels: FB, IG, LinkedIn, TikTok, WhatsApp, Telegram
- Best practices from B2B and B2C case studies
The Consumer Experience Map- APAC State of Users: Understanding personas and what it entails
- A United Channels Ecosystem: What it looks like and what it entails
- Creating a Seamless Consumer Channels Ecosystems: The pieces you need
The Full Funnel in Consumer Experience- A Full Marketing Journey: Sample illustration
- Exercise: How brands can align marketing objectives with consumer personas
- A Full Funnel Analytics: What does it look like
Benefits of Attending
- Examine the common pitfalls and key learnings from B2B and B2C case studies
- Prioritise social channels and their respective role in a brand’s marketing mix
- Map the consumer experience journey based on habits and behaviour
- Learn how to activate behavioural insights as part of brand’s strategy
- Track the consumer sales journey – from awareness to conversion
- Build brand’s narrative and bring it to life through content and activations
- Create a full marketing journey by mapping target audience to the ecosystem
- Discover how to link marketing journey to sales generation activities
- Optimise funnel analytics with key metrics and how to justify ROI
A Fully Immersive Virtual Workshop Experience
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Hear LIVE presentation on leading case studies and common challenges | Get real-time answers to your questions throughout the workshop | Interact with like-minded professionals for dynamic exchange of ideas | In-depth sharing during 1-hour intimate group discussion on Day 3 |
Gain access to full workshop materials and handout |
Workshop Leaders
With more than 15 years of experience, Fairil drives LEWIS remit for transformation in APAC alongside the senior management team. He is charged with the pivotal expansion of the agency’s APAC operations, as well as consulting and retooling marketing experiences for clients. Fairil comes with both horizontal and vertical experience in consumer/user experience, marketing, digital and data. His breadth of knowledge spans content, channels, platforms and technology allowing him to cover perspectives from all sides.
Fairil’s client experience includes technology, consumer and SAAS brands; BMW, Certis Group, Oracle, and Sophos to name a few.
Pamela oversees the Singapore team at LEWIS and brings with her more than 15 years of experience in agency consultancy work. She has counselled clients across corporate, consumer and public affairs sectors. She is well-versed in various aspects of communication work including branding and rebranding exercises, integrated communication, issues/crisis communication and management.
Her client experience in consumer, corporate and public affairs include Epson, NTT, Public Utilities Board and Singapore Food Agency.
Danny has over a decade of combined experience across various fields in marketing and communications. He is responsible for new business growth, strategic partnerships, and key client engagement for the APAC region. A strategic thinker with an eye for aesthetics, his international background makes him adaptable and empathetic – which allows him to work effectively across different cultures and hard-to-navigate environments.
His client experience spans a spectrum of blue chip companies including adidas, Johnson & Johnson, PepsiCo and Sony Electronics.
Who Should Attend
Mid-Senior level professionals responsible for Customer Experience, User Experience, Digital Marketing, Web, Communications
Virtual Workshop Agenda
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Day 01: The Consumer Channels of Today
Session 1
- Opening and objective sharing
- Why consumer experience matters
-
Session 2
Benchmarks and inspirations: B2B and B2C Case Studies
- Best practices examples
- Common pitfalls
- Key learnings for brands
-
Session 3
APAC State of Digital and Channels
- Building effective strategies and deploying content for:
- TikTok
- Others: WhatsApp, Telegram
- Prioritisation of channels and their role in your marketing mix
- Finding relevance and resonance
- Building effective strategies and deploying content for:
-
Day 02: The Consumer Experience Map
Session 4
APAC State of Users: Understanding personas and what it entails
- The importance of identifying and segmenting your target audience
- Mapping the consumer experience journey based on habits and behaviour
-
Session 5
A United Channels Ecosystem: What it looks like and what it entails
- How to achieve effectiveness and efficiency
- Activating behavioural insights as part of your strategy
-
Session 6
Creating a Seamless Consumer Channels Ecosystem: The pieces you need
- How to deliver the right message in the right channel at the right time
- Tracking the consumer sales journey – from awareness to conversion
-
Day 03: The Full Funnel in Consumer Experience
There will be 1-hour intimate group discussion sessions with the workshop leaders on Day 3. This in-depth and interactive session will provide delegates with the opportunity to examine a full marketing journey sample illustration and create their full marketing journey.
A Full Marketing Journey: Sample illustration
- Building your brand narrative
- Bringing it to life through content and activations
- How to link your marketing journey to sales generation activities
Create your full marketing journey: Mapping the audience to the ecosystem
- Exercise: How to align your marketing objectives with your consumer personas
Full Funnel Analytics: What does it look like
- Building your analytics tech stack
- Key metrics for marketers and how to justify ROI
- Dashboards and how it can help to automate workflows and reporting