Super Early Bird Fee
Register and Pay
by 9 Apr ’21
Early Bird Fee
Register and Pay
by 30 Apr ’21
Regular Fee
Register and Pay
after 30 Apr ’21
Non Singapore-registered companies $495 (SGD) $595 (SGD) $795 (SGD)
Singapore-registered companies (fees include 7% GST) $529.65 (SGD) $636.65 (SGD) $850.65 (SGD)

 

Group Discount!
Enjoy 10% off when you register for 3 or more OR
Register for 5 for the price of 4

IMPORTANT NOTES
  1. Super Early Bird & Early Bird promotion: Discount will only be valid if payment is received by the stipulated date.
  2. Group discount only applies to registrations from the same company, attending the same event in the same country location. Delegates must register at the same time and be of the same billing source. Only a single invoice will be issued.
  3. Only corporate registrations will be accepted.
  4. Participation is limited only to registered delegate and strictly no sharing of access to the Virtual Workshop. Pacific Conferences reserves the right to terminate the attendance if this is violated.
  5. Bank charges & taxes are to be borne by registrants, if applicable.
  6. Full payment is mandatory upon registration for access to the virtual workshop.
  7. Fee includes event documentation limited to presentation slides only.
  8. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  9. Information provided will be used for event administration and updates on upcoming events. For more details, please visit: http://www.conferences.com.sg/personal-data-protection-statement/

CANCELLATION & REPLACEMENT

A replacement is allowed if registered participants are unable to participate in the virtual workshop. For cancellations received in writing before 30 Apr 2021, a full refund will be given with a 10% administrative charge. For cancellations received in writing before 19 May 2021, a 50% refund will be given together with the event documentation. There will be no refunds for cancellations received after 19 May 2021 or “no show” participants. However participants will receive a copy of the event documentation.

In the event of a cancellation, a refund will be made via the original mode of payment and based on the original amount we received. Refund is made based on the prevailing exchange rate and Pacific Conferences shall not be responsible for any foreign exchange currency losses.

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Reimagining Digital Consumer Experiences: The New Norm
The acceleration of digital engagement has resulted in businesses having to step out of their comfort zones and innovate quickly to either replace or complement traditional, in-person experiences. Nonetheless, the relationship between a brand and its customers is nurtured over time and built by experiences along several online and physical touchpoints.

With the outbreak of the pandemic, it further forces businesses into a digital-only way of life – and it is here to stay. Many are stuck – does going online mean losing human touch in delivering the service? How can brands overcome this challenge?

Can you deliver experiences that meet customers’ needs?
How do you engage meaningfully on effective user touchpoints?
Can you identify customer pain points and address them quickly and effectively?

Addressing Consumers’ Needs, Forging Stronger Ties in the Post-Pandemic Era
Join our dynamic 3-day virtual workshop to acquire skills on designing authentic and personalised digital consumer experience. Design effective strategies and deploy content for Facebook, Instagram, LinkedIn, TikTok, WhatsApp and Telegram. Discover the importance of identifying and segmenting target audience. Build a united channels ecosystem to achieve effectiveness and efficiency. Deliver the right message in the right channel at the right time. Identify key metrics and learn how dashboards can help automate workflows and reporting.

Workshop Highlights

  • The Consumer Channels of Today

    • Why consumer experience matters
    • APAC State of Digital and Channels: FB, IG, LinkedIn, TikTok, WhatsApp, Telegram
    • Best practices from B2B and B2C case studies


    The Consumer Experience Map

    • APAC State of Users: Understanding personas and what it entails
    • A United Channels Ecosystem: What it looks like and what it entails
    • Creating a Seamless Consumer Channels Ecosystems: The pieces you need


    The Full Funnel in Consumer Experience

    • A Full Marketing Journey: Sample illustration
    • Exercise: How brands can align marketing objectives with consumer personas
    • A Full Funnel Analytics: What does it look like

Benefits of Attending

  • Examine the common pitfalls and key learnings from B2B and B2C case studies
  • Prioritise social channels and their respective role in a brand’s marketing mix
  • Map the consumer experience journey based on habits and behaviour
  • Learn how to activate behavioural insights as part of brand’s strategy
  • Track the consumer sales journey – from awareness to conversion
  • Build brand’s narrative and bring it to life through content and activations
  • Create a full marketing journey by mapping target audience to the ecosystem
  • Discover how to link marketing journey to sales generation activities
  • Optimise funnel analytics with key metrics and how to justify ROI

 

A Fully Immersive Virtual Workshop Experience

v-icon-01 v-icon-02 v-icon-03 v-icon-04 v-icon-05
 Hear LIVE presentation on leading case studies and common challenges  Get real-time answers to your questions throughout the workshop  Interact with like-minded professionals for dynamic exchange of ideas In-depth sharing during
1-hour intimate group discussion on Day 3		  Gain access to full workshop materials and handout

 

 

Workshop Leaders

Fairil Yeo

Vice President, Transformation, APAC,

LEWIS

Lewis

 

With more than 15 years of experience, Fairil drives LEWIS remit for transformation in APAC alongside the senior management team. He is charged with the pivotal expansion of the agency’s APAC operations, as well as consulting and retooling marketing experiences for clients. Fairil comes with both horizontal and vertical experience in consumer/user experience, marketing, digital and data. His breadth of knowledge spans content, channels, platforms and technology allowing him to cover perspectives from all sides.

 

Fairil’s client experience includes technology, consumer and SAAS brands; BMW, Certis Group, Oracle, and Sophos to name a few.

Pamela Tor Das

Managing Director, Singapore,

LEWIS

Lewis

 

Pamela oversees the Singapore team at LEWIS and brings with her more than 15 years of experience in agency consultancy work. She has counselled clients across corporate, consumer and public affairs sectors. She is well-versed in various aspects of communication work including branding and rebranding exercises, integrated communication, issues/crisis communication and management.

 

Her client experience in consumer, corporate and public affairs include Epson, NTT, Public Utilities Board and Singapore Food Agency.

Danny Wong

Digital Engagement Director, APAC,

LEWIS

Lewis

 

Danny has over a decade of combined experience across various fields in marketing and communications. He is responsible for new business growth, strategic partnerships, and key client engagement for the APAC region. A strategic thinker with an eye for aesthetics, his international background makes him adaptable and empathetic – which allows him to work effectively across different cultures and hard-to-navigate environments.

 

His client experience spans a spectrum of blue chip companies including adidas, Johnson & Johnson, PepsiCo and Sony Electronics.

Who Should Attend

Mid-Senior level professionals responsible for Customer Experience, User Experience, Digital Marketing, Web, Communications

 

Virtual Workshop Agenda

  • Day 01: The Consumer Channels of Today

    Session 1

    • Opening and objective sharing
    • Why consumer experience matters

  • Session 2

    Benchmarks and inspirations: B2B and B2C Case Studies

    • Best practices examples
    • Common pitfalls
    • Key learnings for brands

  • Session 3

    APAC State of Digital and Channels

    • Building effective strategies and deploying content for:
      • Facebook
      • Instagram
      • LinkedIn
      • TikTok
      • Others: WhatsApp, Telegram
    • Prioritisation of channels and their role in your marketing mix
    • Finding relevance and resonance

  • Day 02: The Consumer Experience Map

    Session 4

    APAC State of Users: Understanding personas and what it entails

    • The importance of identifying and segmenting your target audience
    • Mapping the consumer experience journey based on habits and behaviour

  • Session 5

    A United Channels Ecosystem: What it looks like and what it entails

    • How to achieve effectiveness and efficiency
    • Activating behavioural insights as part of your strategy

  • Session 6

    Creating a Seamless Consumer Channels Ecosystem: The pieces you need

    • How to deliver the right message in the right channel at the right time
    • Tracking the consumer sales journey – from awareness to conversion

  • Day 03: The Full Funnel in Consumer Experience

    There will be 1-hour intimate group discussion sessions with the workshop leaders on Day 3. This in-depth and interactive session will provide delegates with the opportunity to examine a full marketing journey sample illustration and create their full marketing journey.

    A Full Marketing Journey: Sample illustration

    • Building your brand narrative
    • Bringing it to life through content and activations
    • How to link your marketing journey to sales generation activities

    Create your full marketing journey: Mapping the audience to the ecosystem

    • Exercise: How to align your marketing objectives with your consumer personas

    Full Funnel Analytics: What does it look like

    • Building your analytics tech stack
    • Key metrics for marketers and how to justify ROI
    • Dashboards and how it can help to automate workflows and reporting