Super Early Bird Fee

Register and Pay
by 14 Jun '19

Early Bird Fee

Register and Pay
by 5 Jul '19

Regular Fee

Register and Pay
after 5 Jul '19

$1,295.00(USD) $1,395.00(USD) $1,495.00(USD)

Group Discount! Enjoy 10% off when you register for 3 or more
or
For groups of 3, 4th comes for free

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by the stipulated date.
  2. Group discount only applies to registrations from the same company, attending the same event in the same country location. Delegates must register at the same time and be of the same billing source. Only a single invoice will be issued.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
  7. Fee includes lunch, refreshments and event documentation.
  8. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  9. Information provided will be used for event administration and updates on upcoming events. For more details, please visit: http://www.conferences.com.sg/personal-data-protection-statement/

CANCELLATION & REPLACEMENT

A replacement is allowed if registered participants are unable to attend. For cancellations received in writing before 5 Jul 2019, a full refund will be given with a 10% administrative charge. For cancellations received in writing before 18 Jul 2019, a 50% refund will be given together with the event documentation. There will be no refunds for cancellations received after 18 Jul 2019 or “no show” participants. However participants will receive a copy of the event documentation.

How Effective is your Content Strategy?

You want to create the right content at the right time.
But not every post receives the engagement you hoped for.

Benchmarking your content performance against your competitors,
Tracking the right metrics across different platforms and content formats,
Turning data into actionable insights to improve your content strategy,

Acquire the Latest Techniques & Tools to Measure Content Performance

Join this 2-day practical workshop to acquire a social content measurement framework for Facebook, Instagram, Twitter, LinkedIn and YouTube. Build a measurement plan that includes setting KPIs, metrics, targets, benchmarks and reporting structure. Adopt techniques and tools to measure competitor benchmarks, owned analytics, social ads, and earned conversation. Learn how to create an automated data pipeline and visualise data to identify actionable insights.


Unique Features

    • Facebook Audience Insights
    • Google Trends
    • Facebook Brand Lift Studies
    • Supermetrics
    • Facebook Insights
    • Instagram Insights
    • Twitter Analytics
    • LinkedIn Analytics
    • YouTube Analytics
    • Facebook Split Testing
    • Google Sheets
    • Google Data Studio

    Practical Hands-on Exercises

    • Identifying a social insight
    • Creating a social campaign effects map
    • Competitor benchmarking
    • Owned content analysis
    • Measuring paid ads
    • Earned conversation review
    • Developing a social report
    • Building a visual dashboard

    Benefits of Attending

    • Build social insights with social listening tools, Facebook Audience Insights and Google Trends
    • Identify the best ways to measure against objectives with Facebook Brand Lift Studies
    • Evaluate competitor benchmarks using public data from Facebook, Twitter and Instagram
    • Assess your organic content performance on Facebook, Twitter, LinkedIn, YouTube
    • Measure success of Facebook Ads, Instagram Ads, Messenger Ads, Twitter Ads, LinkedIn Ads
    • Discover how to use Facebook split test tool to optimise results for ad campaigns
    • Leverage social listening tools and keyword queries to measure earned conversation
    • Collect raw, owned and paid social data using Supermetrics add-on for Google Sheets
    • Gain insights on how to consolidate data from different social media platforms
    • Analyse data using Google Sheets formulas to clean, wrangle and calculate metrics
    • Learn how to visualise data using tables, charts and interactive filters on Google Data Studio
    • Find out how to create custom formulas for new metrics, to format data and visualise images

     

 

Workshop Leader

Michael Batistich

Head of Insights and Analytics,

We Are Social, Sydney

We Are Social copy

 

Michael Batistich is the Head of Insights and Analytics for Australia’s largest specialist agency in social media marketing, We Are Social, Sydney.

 

He joined the agency shortly after the launch in Australia and has spent the past eight years delivering social media insights for clients such as Samsung, Netflix, Amazon, Disney, Commonwealth Bank, AGL Energy, Optus, Westpac, Woolmark, Suncorp, Australian Government, Australia Post, BBC, Kia Motors, eBay, Expedia, and Yellow Tail Wines.

 

Michael has more than 15 years’ agency and consulting experience. Prior to joining We Are Social, Batistich worked with DDB Sydney, Vision Critical Research and Lion Beverages in brand management.

 

Michael puts a common sense framework around the ever changing world of social media analytics, with a focus on measuring business outcomes as the key to long-term success. He passionately advocates for social thinking, customer centricity and leveraging social tools to automate reporting.

 

Specialities:
• Social paid, owned, earned and social service analytics
• Data wrangling, automation, warehousing and visualisation
• Influencer measurement

Who Should Attend

Senior level executives responsible for Social Media, Digital, Marketing, Communications

 

Agenda

  • Registration: 8.30am • Workshop: 9.00am – 5.00pm
    Morning, afternoon refreshments & lunch will be served at appropriate intervals.

  • Session 1: How to Identify Social Insights to Fuel Better Social Ideas

    • Introduction to social thinking and social ideas
    • What is a social insight and what does it do
    • How to build a social insight
    • Research methodologies and tools for creating good social insights including social listening, Facebook Audience Insights and Google Trends
    • Exercise: Build a social insight
      • Review a successful social campaign case study and deconstruct the social insight and social idea using the insight and ideas checklist
  • Session 2: How to Create a Social Content Measurement Framework

    • Laddering effects from ideas to commercial impact using effects mapping
    • Identifying the best ways to measure against objectives, including an introduction to Facebook Brand Lift Studies
    • How to create a measurement plan including setting KPIs, metrics, targets, benchmarks and reporting structure
    • Exercise: Create a social campaign effects map
      • Review a social campaign case study and deconstruct what the social effects map would look like from idea to commercial impact
  • Session 3: How to Measure Campaigns, Content, Competitors and Ad Effectiveness

    • How to measure competitor benchmarks using public Facebook, Twitter and Instagram data from Supermetrics
      • Exercise: Create a mini-competitor review using a prepared dataset in Google Sheets
    • How to measure owned analytics (often referred to as organic content) including data from Facebook Insights, Instagram Insights, Twitter Analytics, LinkedIn Analytics and YouTube Analytics
      • Exercise: Create a mini-owned content analysis using a prepared dataset in Google Sheets
    • How to measure social ads by objective from Facebook Ads, Instagram Ads, Messenger Ads, Twitter Ads and LinkedIn Ads using Supermetrics
      • Exercise: Create a mini-paid review using a prepared dataset in Google Sheets
    • How to use Facebook split test tool to optimise for better results
    • How to measure earned conversation using social listening tools and keyword queries
      • Exercise: Create a mini-earned conversation analysis using a prepared dataset in Google Sheets
  • Session 4: How to Create an Automated Data Pipeline using a Social Reporting Template in Google Sheets

    • How to set up and capture raw, owned and paid social data using Supermetrics add-on for Google Sheets
    • How to consolidate data from different social platforms
    • How to analyse data using Google Sheets formulas to clean, wrangle and calculate metrics
    • Exercise: Pull data from Supermetrics add-on for Google Sheets and add new metrics to the social reporting template
  • Session 5: How to Visualise and Share Data in Google Data Studio to Identify Actionable Insights

    • How to connect the social report Google Sheet into Data Studio
    • How to visualise data using tables, charts and interactive filters
    • How to create custom formulas for new metrics, to format data and visualise images
    • Exercise: Create a mini-dashboard to bring to life a social measurement framework using competitor, owned and paid data