Super Early Bird Fee
Register and Pay
by 27 Sep ’19
Early Bird Fee
Register and Pay
by 25 Oct ’19
Regular Fee
Register and Pay
after 25 Oct ’19
Singapore-registered companies (fees include 7% GST) $1,599.65 (SGD) $1,706.65 (SGD) $1,813.65 (SGD)
Non Singapore-registered companies $1,495 (SGD) $1,595 (SGD) $1,695 (SGD)


Group Discount!
Enjoy 10% off when you register for 3 or more OR
For groups of 3, 4th comes for free

  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by the stipulated date.
  2. Group discount only applies to registrations from the same company, attending the same event in the same country location. Delegates must register at the same time and be of the same billing source. Only a single invoice will be issued.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
  7. Fee includes lunch, refreshments and event documentation.
  8. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  9. Information provided will be used for event administration and updates on upcoming events. For more details, please visit:


A replacement is allowed if registered participants are unable to attend. For cancellations received in writing before 25 Oct 2019, a full refund will be given with a 10% administrative charge. For cancellations received in writing before 4 Nov 2019, a 50% refund will be given together with the event documentation. There will be no refunds for cancellations received after 4 Nov 2019 or “no show” participants. However participants will receive a copy of the event documentation.

In the event of a cancellation, a refund will be made via the original mode of payment and based on the original amount we received. Refund is made based on the prevailing exchange rate and Pacific Conferences shall not be responsible for any foreign exchange currency losses.

Creating really good content is harder than ever.

Your story isn’t short and snappy? You’ve lost your consumer’s attention.
Your headline isn’t compelling? You’ve wasted 90% of your marketing budget*.
Not writing in context? You wouldn’t resonate with audiences.

Write Sharper, Faster and more Pointed Copies

Join this 2-day practical workshop to acquire effective techniques to create compelling content for social media, websites, blogs, EDMs and press releases. Craft story angles that people want to read and identify content touchpoints that drive the customer journey. Learn how to write attractive headlines, e-mail copies that elicit a response, and effective press releases fast. Pick up best practices for writing engaging posts on Facebook, Instagram and LinkedIn.

Unique Features

  • Engaging Customers in the Digital Age
    Mapping customer journey & content touchpoints
    Get your Press Release in the News
    Generating press releases in a shorter time
    The Psychology of Social Media
    Why do we post, share, like and comment?
    Make your Website and Blog Stand Out
    Marrying SEO and content marketing
    Feed the Content Monster
    Brainstorming for the right brand story
    E-mail Marketing Campaigns
    Crafting eDMs and subject lines that attract
    Digital Copywriting 101
    Effective headlines, creative writing techniques
    Connecting to Customers on Social Media
    Tips on integrating engaging posts and visuals

    Practical Hands-on Exercises

    • Mapping your brand’s customer journey and content touchpoints
    • Identifying compelling story angles
    • Writing headlines that attract both bots and humans
    • Crafting a short press release based on a template
    • Structuring blog content for your company
    • Designing and writing an eDM
    • Writing an engaging Facebook post
    • Crafting an interesting Instagram caption

    Benefits of Attending

    • Find out how to create content that drives the customer journey
    • Analyse the psychology behind why we share and how we read online
    • Identify the pros, cons and the ideal ratio for curation vs creation of content
    • Uncover how to find and curate interesting stories from within your organisation
    • Learn how to use alliteration, similes and metaphors to write engaging headlines
    • Understand when to use pitch notes and press releases appropriately
    • Pick up top tips on writing press releases efficiently and proficiently
    • Adopt best practices for corporate blogs and apply the readability test
    • Examine how to write an email copy and subject line that elicits a response
    • Gain insights on how to build your Facebook, Instagram, LinkedIn strategy
    • Hear how to up your social media game with images and videos

Workshop Leader

Jane Lee

Chief Storyteller, Lede Collective

(Formerly Vice President, Allison+Partners)



Jane has close to 20 years of communications experience, with a career that spans journalism, NGO communications, corporate communications and content marketing. More than half that time was spent working in London, Bangkok and Hong Kong.


Tapping on her storytelling skills honed as an award-winning journalist with The Straits Times, Jane has been helping brands to tell compelling stories that connect with their customers.


In the last 10 years of working with international agencies such as Allison+Partners and J. Walter Thompson, Jane has developed creative and impactful content campaigns for a broad spectrum of clients in the region including Google, FedEx, Cisco, Ford Motor Company, Grab, Nestle, Economic Development Board of Singapore and Resorts World Genting.


She recently started her own consultancy with a focus on data storytelling.

Past Delegates Testimonials

Highly engaging and insightful. Very experienced trainer with many practical tips

I like how Jane delivered the content and provided tips and advice on our writing. This is THE BEST workshop I’ve attended in 2018

Jane is knowledgeable in this space. Lots of inspiring information and good examples

The workshop was very useful. I learned a lot from it. The tips and best practices will be very helpful in my everyday work

Who Should Attend

Senior Level Executives responsible for Copywriting, Social Media, Digital Marketing, Marketing, Communications



  • Registration: 8.30am • Workshop: 9.00am – 5.00pm
    Morning, afternoon refreshments & lunch will be served at appropriate intervals.

  • Session 1: Engaging customers in the digital age… and it’s not SEO!

    • Creating content that drives the customer journey
    • Psychology behind why we share
    • Scanner alert: how we read online

    Exercise: Mapping your brand’s customer journey and content touchpoints to identify gaps and opportunities.

  • Session 2: Feeding the ever-hungry content monster

    • Curation vs creation: Pros and cons, ideal ratio
    • Curate content that grows your brand
    • Find interesting stories from within your organisation, yes, even boring B2B companies
    • Craft story angles that people want to read

    Exercise: Identify compelling story angles.

  • Session 3: Digital copywriting 101

    • Know your audience
    • Alliteration, similes and metaphors – they can all help you to write creatively
    • How emotional is your headline?

    Exercise: Write headlines that attract both bots and humans

  • Session 4: Getting your press release into the news

    • Pitch note vs press release: when to use which
    • Top tips on writing press releases well and fast
    • How not to annoy journalists

    Exercise: Write a short press release based on a template

  • Session 5: Making your website (and blog) stand out

    • Marrying SEO and content marketing for the perfect match
    • Why blogs are crucial to your company – even if you’re not marketing to consumers
    • How readable is your website/blog?

    Exercise: Structuring blog content for your company.

  • Session 6: E-mail marketing campaigns are not dead… yet

    • Who still reads marketing emails?
    • A subject line that cannot be ignored
    • E-mail copy that elicits a response

    Exercise: Write and design an eDM.

  • Session 7: Connecting to customers on social media

    • Facebook, Instagram, LinkedIn: How to make them work for your brand
    • Best practices for writing engaging social media posts and ads
    • Up your game with images and videos

    Exercise: Write a Facebook post and an Instagram caption.

  • Session 8: Putting it altogether

    Building on what the participants have learnt about writing for different channels, they will now put everything together into a single campaign with this hands-on exercise.