Super Early Bird Fee

Register and Pay by
29 Sep '17

Early Bird Fee

Register and Pay by
27 Oct '17

Regular Fee

Register and Pay after
27 Oct '17

$1,595.00(USD) $1,745.00(USD) $1,895.00(USD)

Group Discount! Enjoy 10% off when you register for 3 or more
or
For groups of 3, 4th comes for free

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by stipulated date.
  2. Group Discount promotion: Discount only applies to registrations from the same company registering at the same time, issued in a single invoice and of the same billing source.
  3. 4th comes for free option applies to fee of the lowest value, if applicable.
  4. Registered members of PR Newswire can enjoy 10% off event fees. (Please quote partner code & membership number.)
  5. Only corporate registrations will be accepted.
  6. Bank charges & taxes are to be borne by registrants, if applicable.
  7. Full payment is mandatory upon registration for admission to the event.
  8. Walk-in delegates will only be admitted on the basis of space availability and with immediate full payment.
  9. Fee includes lunch, refreshments and e-documentation.
  10. To enjoy applicable corporate room rates, please quote “Pacific Conferences Corporate Rate”
  11. The organiser reserves the right to make any amendments that it deems to be in the interests of the event without any notice.
  12. Any information provided by registrants will be used for the primary purpose of event administration and upcoming events updates. For more information, please visit: http://www.conferences.com.sg/privacy-statement/

CANCELLATION & REPLACEMENT
A replacement is welcome if you are unable to attend. A full refund less 10% administrative charge will be issued for cancellation received in writing by 27 Oct 2017. A 50% refund and a set of e-documentation will be issued for cancellation received by 3 Nov 2017. Regrettably, no refund will be issued for cancellation received after 3 Nov 2017 or for “no show” participant. You will however receive a set of e-documentation.

No Brands are Spared from Social Media Risks.
Will you be the Next Victim?

With its potential to spread information at a laser speed, social media can magnify incidents, spiral them into crises and tarnish even the biggest brand names. Can you anticipate and mitigate risks to prevent them from spreading like wildfire? How can you respond fast and right within the first hour a crisis strikes to safeguard brand reputation? Are you able to recover from crises with your brand name unscathed and regain stakeholders’ trust?

Join us at this power-packed 2-day event to acquire strategies from leading industry experts on how to effectively manage social media risks and respond to crises on social media to safeguard corporate reputation. Gain first-hand insights into how ThyssenKrupp, BASF and Mead Johnson Nutrition develop frameworks and protocols to mitigate social media risks and manage reputation on social media. Learn the dos and don’ts in responding fast and right on social media and master the latest social monitoring tools to contain the impact of crises. Don’t miss the chance to get into the real-life action in a crisis simulation exercise to gather hands-on techniques and reinforce your learning.


Event Highlights

  • Rolls-Royce’s Social Media Crisis Communications Plan How to keep up with latest social media platforms and new threats
    BASF’s Internal Crisis Training Scenario, storyline, props, and triggers for simulation
    How Mead Johnson Nutrition Strengthens Reputation Create engaging social media content that shapes public opinion
    Unplanned Crises Response What went wrong during crisis planning?
    Social Media Risks Mitigation Identify, monitor, and respond to online threats

     

    Live Demonstration

    Practical Insights into Latest Social Monitoring Tools Pre-crisis, on-going crisis monitoring

     

    Real-life Simulation Exercise

    In a dynamic 3-hour session, immerse yourself in a real world crisis situation and put your skills to test – will you fan or quench the public flames of anger? Be led through the different stages of a crisis, from outbreak, to escalation, to on-going management and to recovery and pick up best practices, lessons learnt and pitfalls to avoid to strengthen your crisis communications plan.

Benefits of Attending

  • Gain insights into ThyssenKrupp’s crisis communications framework and how to structure and train a crisis team
  • Analyse how to assess and respond to online rumours and negative comments to contain incidents
  • Acquire the latest social monitoring tools to identify potential threats and respond real-time during crises
  • Learn how to select the right social media channels and frame messages to address different stakeholders
  • Examine the appropriate tone, choice of words, format etc. when crafting the first response and follow up statements
  • Gather tips on how to rebut rumours and misinformation during crises and minimise speculation on traditional media
  • Assess different avenues to regain stakeholders trust and rebuild employees’ morale when recovering from a crisis
  • Determine how to embed latest features on social platforms (Facebook Live, Instagram Geofilters etc.) in crisis responses
  • Discover how Mead Johnson Nutrition analyses stakeholders’ social media behaviour to build stakeholders’ trust
  • Hear how BASF optimises crisis plans with past simulation outcomes and maximise training impact with limited resources
  • Grasp implementable tools and techniques to measure effectiveness of social media response during a crisis
  • Elevate learning experience by deconstructing real crisis life cycle of a major airline and more with social listening tool
 

Speakers

Tino Fritsch

Head of Communications Asia Pacific,

ThyssenKrupp

Genevieve Hilton

Head of External Communications, Corporate Affairs, Asia Pacific,

BASF

Linda Yan

External Affairs Director, Hong Kong and Taiwan,

Mead Johnson Nutrition

Patrick Yu

SVP, Partner, Head of Financial Services Sector, APAC,

Fleishman-Hillard HK

Simeon Mellalieu

Partner, Client Development APAC,

Ketchum

Stephen Dale

General Manager, APAC,

Digimind

Olivier Girard

Client Success Director, APAC,

Digimind

What Our Past Delegates have Said

Very insightful and relevant speakers with good case study and examples.

Case studies and simulation exercise enable you to think beyond theories that you are already aware of.

Localised and very action packed, extremely helpful in my line of work.

Great content and sharing of experience.

Who Should Attend

Senior level executives responsible for Corporate Communications, Public Relations, Public Affairs, External Relations, Digital Communications, Social Media, and Corporate Reputation

 

Agenda

  • Day 1

    08:30 Registration & Morning Coffee
  • 09:00 Chairman’s Welcome & Ice Breaking Session

    Simeon Mellalieu, Partner, Client Development APAC, Ketchum

  • 9:30

    How ThyssenKrupp Bullet Proofs its Social Media Crisis Communications Plan

    • Insights into ThyssenKrupp’s crisis communications framework
    • How ThyssenKrupp refines crisis communications strategies to keep up with the latest features on social platforms, social media tools and new threats
    • How ThyssenKrupp structures and trains crisis communications team
    • How ThyssenKrupp Identifies and trains spokesperson
    • How has ThyssenKrupp’s crisis communications framework evolved over the years and how to optimise crisis plan

    Tino Fritsch, Head of Communications Asia Pacific, ThyssenKrupp

  • 10:45 Morning Refreshment & Networking Break
  • 11:15

    Act before it Starts Trending on News Feeds— Social Media Risks Mitigation

    When a nasty comment surfaces on your Facebook page, should you respond or ignore? How do you assess if the social media threat will escalate into a full-blown crisis? In this presentation, gain insights into effective protocols and framework for handling social media incidents.

    • How to differentiate between an issue, incident and crisis
    • How to effectively conduct social listening to identify potential threats
    • Insights on ways to launch an investigation and collect information in the shortest possible timeframe
    • Assess whether to ignore, monitor or escalate social media threats
    • Examine when and how to respond to online rumors and negative comments to contain incidents
    • Tips on how to leverage on online influencers and brand ambassadors to manage social media risks
    • Best practices, lessons learnt and pitfalls to avoid to contain social media threats

    Patrick Yu, SVP, Partner, Deputy GM, Head of Financial Services Sector, APAC, Fleishman-Hillard HK

  • 12:30 Lunch & Networking Break
  • 14:00

    Practical Insights into the Latest Social Monitoring Tools

    Social media listening can help prevent an online crisis from taking a life of its own or help you regain control of the conversation when disaster strikes. Through live demonstrations, learn how to strategically leverage on a powerful suite of cutting-edge social monitoring tools to enhance your social media crisis communications.

    Pre-Crisis Monitoring:

    • Latest developments in social monitoring tools to identify social media threats
    • What are the upcoming new features to anticipate?
    • How to build and train an effective social monitoring team
    • How to turn social media data into actionable insights to enhance your crisis mitigating strategy

    On-going Crisis Monitoring:

    • Latest developments in social listening tools for crisis management
    • How to leverage on social monitoring tools to respond real-time
    • How to measure the effectiveness of your messages during crisis
    • Common challenges faced when using monitoring tools during a crisis and how to overcome them

    Stephen Dale, General Manager, APAC, Digimind
    Olivier Girard, Client Success Director, APAC, Digimind

  • 15:15 Afternoon Refreshments & Networking Break
  • 15:45

    Social Media Response for an Unplanned Crisis

    A well-thought crisis communications plan is critical but it doesn’t always have all the answers. What happens when an unforeseen situation takes you by surprise? Will you bleed and burn? Hear how to respond fast and right to walk out straight and strong from an unplanned crisis.

    • Why had the crisis scenario been overlooked during crisis planning: What are the lessons learnt?
    • How to adapt crisis communication framework real-time to an unexpected crisis
    • How to craft critical first response fast and right
    • How to rapidly obtain management approval
    • How to develop a holding statement when there is insufficient information
    • How to collect accurate information within the shortest possible time frame
    • How to select the right social media channels to communicate with key stakeholders
    • How to embed latest features on social platforms (Facebook Live, Instagram Geofilters etc.) in crisis responses
    • How to frame messages to address different stakeholders on social media
    • How to balance between transparency and brand reputation protection
    • Key challenges and pitfalls to avoid when responding to unplanned crises

    Simeon Mellalieu, Partner, Client Development APAC, Ketchum

  • 17:00 Chairman’s Insights & Analysis of the Day’s Proceedings
  • 17:10 End of Day One
  • Day 2

    09:00 Chairman’s Welcome & Recap Session

    Simeon Mellalieu, Partner, Client Development APAC, Ketchum

  • 9:15

    Delivering Reality in Social Media Crisis Training

    The best crisis management team needs to be flexible, independent, and capable. Hear how BASF conducts its social media crisis simulation to prepare its communications team for the bizarre or unexpected.

    • How BASF plans a realistic, real time scenario
    • Developing a vivid storyline that creates emotional impact of an actual social media crisis
    • Using props and allocating manpower to create a realistic and effective social media crisis scenario
    • Creating crisis simulation triggers that require prompt social media response to different stakeholders
    • Drawing on past simulation outcomes to optimise crisis plans
    • Maximising training impact with limited resources
    • Common mistakes and pitfalls to avoid when conducting in-house crisis simulations

    Genevieve Hilton, Head of External Communications, Corporate Affairs, Asia Pacific, BASF

  • 10:30 Morning Refreshment & Networking Break
  • 11:00

    Crisis Simulation Exercise

    (inclusive of 1 hour 15min lunch & networking break)

    In this dynamic hands-on session, participants will be immersed in a real world crisis situation. Put your skills to the test—will you fan or quench the public flames of anger?

    Crisis Outbreak:

    • Crafting first response/ holding statement: Tone of language, choice of word, expression of attitude
    • Timing, format, other channel(s)
    • Review: Best practices, lessons learnt, pitfalls to avoid

    Crisis Escalation:

    • Crafting follow-up statements targeting different groups of stakeholder: Tone, format, other channel(s)
    • Preparing your spokesperson
    • Review: Best practices, lessons learnt, pitfalls to avoid

    On-going Crisis:

    • Rebutting rumours and misinformation, telling your side of the story
    • Regaining control amid a sea of red angry faces and caps-locked accusations
    • Engaging online with media, influencers, consumers and other key stakeholders
    • Maximising outreach using latest features on social platforms (Facebook Live, Instagram Geofilters etc.)
    • Minimising speculation using traditional media
    • Insights into dos and don’ts of apology communication
    • Review: Best practices, lessons learnt, pitfalls to avoid

    Crisis Recovery:

    • Assessing different online and offline avenues to regain stakeholder trust
    • Rebuilding staff morale after a crisis
    • Learning your lessons: Evaluating the effectiveness of crisis plan and responses
    • Revising your social media crisis communications plan

    Simeon Mellalieu, Partner, Client Development APAC, Ketchum

  • 15:15 Afternoon Refreshments & Networking Break
  • 15:45

    How Mead Johnson Nutrition Strengthens Corporate Reputation with Social Media

    Engaging your stakeholders on social media is great, but it’s more important to leverage the power of social media in doing the right thing. Learn practical social media strategies from MJN on how to engage different stakeholders in the community to address a social issue together.

    • How MJN analyses consumers’ social behavior to maximise engagement
    • How MJN leverages the latest social media platforms to raise public awareness of social issue
    • How MJN develops engaging and relevant content to communicate and build trust with different stakeholders
    • How MJN formulates social media strategies for a CSR program
    • How MJN leverages social engagement to strengthen trust in the company
    • How MJN evaluates the effectiveness of social media efforts in a corporate program
    • Managing your corporate program on social media: Dos and don’ts

    Linda Yan, External Affairs Director, Hong Kong and Taiwan, Mead Johnson Nutrition

  • 17:00 Chairman’s Insights & Analysis of the Day’s Proceedings
  • 17:10 End of Day Two